Adventures in Virtual Marketing - Stand Out from the Competition

If you’re a B2B marketer, chances are good that you hosted a few webinars in your day.  While webinars are a marketing staple, they are not going to help you stand out from the competition because 99.99% of your competitors are doing them as well. Here are some ideas to standout!

Virtual Tradeshow or Virtual Conference

Generate more leads and increase the your return on investment in physical events with a virtual tradeshow or conference.

    • Make your virtual tradeshow accessible from anywhere
    • Provide live access, on-demand access, or both
    • Extend the reach of a physical event or create an entirely online experience
    • Configure the 3-D virtual environment for your event with an exhibit hall, booths, conference hall, and other elements


Webinar Theater

A webinar theater is a virtual home for your webinar content that helps you get the most out of each of your webinar campaigns.

    • Drive registrations
    • Offer live and on-demand webinars with supporting materials all in one place
    • Enjoy flexible interactivity with 1:1, defined group, or public chat
    • Take polls and surveys
    • Expand your audience with social sharing
    • Refine your marketing strategy and identify qualified leads with detailed reporting
    • Integrate with your existing CRM software


Virtual ABM / Field Marketing Portal

A field marketing virtual portal is a persistent virtual environment that provides information for prospects and customers in addition to opportunities to connect directly with sales representatives.

    • Centralize resources to support field marketing success
    • Support sales team in nurturing prospects through sales funnel
    • Host face-to-face calls with reps
    • Offer webinars or expert chat sessions
    • Publish fresh content easily with a few clicks


Virtual Roadshow

An extension of your physical roadshow content, this virtual event allows you to realize a greater return on the substantial investment you’ve made in developing your programming.

    • Take your roadshow virtually across the country around the globe simply and cost effectively
    • Enable attendees to work with peers and reps to connect directly with prospects
    • Include video from a live roadshow stop, or host a completely virtual day


Partner Education Virtual Portal

Each business has its own ways of connecting with and educating partners. We can tailor your virtual partner education environment to suit your unique channel program.

    • Foster channel relationships on an ongoing basis with multiple resources accessible all in one place
    • Help partners feel supported and connected while keeping your brand top of mind
    • Enhance partners’ ability to communicate your value to customers and make more sales with ongoing training
    • Host a virtual education center, a live-streamed conference broadcast to a global audience, or create self-paced learning opportunities
    • Use analytics to determine the impact of various efforts on sales, and adjust your strategy accordingly


About 6Connex Virtual Event Solutions - Our Digital Experience

6Connex is the leading provider of virtual and hybrid event solutions. Our secure, cloud-based platform expands audience reach and drives in-depth content engagement for marketing, sales, recruitment, training, and HR communities to make for successful online events around the world. Our product portfolio includes virtual environments, learning management, and webinars. Demand more from your virtual and hybrid event solution. Request a virtual event demo with 6Connex, or contact our event software experts for more information.

Have Questions? Please call 1.800.395.4702 or email us at

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