Career Fair Giveaways: What's a Swag Bag and Why You Need It
Jul 15, 2022 11:00:00 AM
Career fairs are always a good way to get people engaged and find the role of their dreams. One of the best ways organizers and organizations keep attendees top of mind is by having giveaways and swag bags. While in-person events have always been ideal, virtual events are still popular and a great alternative for attending an event that’s in an inaccessible location.
When attendees attend a career fair, most of the time they receive a bag filled with promotional items that have information and keepsakes from all the sponsoring organizations and vendors. That’s the swag bag meaning that most people know. Putting together career fair giveaways isn’t just about collecting items – these swag bag items are part of a larger strategy. The better the swag bag ideas, the greater the chance of being remembered.
Virtual career fairs can be part of an organization’s hybrid events strategy. Although the career fair is a virtual venue, there are many virtual swag bag ideas that keep attendees engaged. It can be difficult for some organizers to wrap their heads around creating a virtual swag bag that is effective, especially when corporate swag bag ideas are usually physical and tangible.
As you create sustainable events that include virtual components, a swag bag for virtual event participation becomes a vital piece of the engagement tools and event tech integrations used to keep your attendees interested. The goal of the virtual swag bag is to keep participants connected.
Your virtual venue should go beyond the typical swag bag crossword. There are many virtual event products that help create memorable, immersive experiences that may cross over into the physical before or after the event is over. Many virtual event solutions have attendees fill out their information as they register, so they receive branded merchandise at home.
The key is in working with a team that understands the logistics of virtual events and can provide helpful information to keep your attendees happy. Here are some virtual swag bag ideas:
Picking the right swag bag contents for your hybrid and virtual events takes careful planning and understanding of your attendees. Do a poll to see what types of merchandise they would want to see in their swag bags prior to the fair. People love free swag bag items. It’s also important to consider the budget. Any merchandise that needs to be mailed has to have a postage budget. Depending on the size of the swag bag, it could get costly.
If you’re only planning to provide virtual gifts, make them memorable and useful. People attend career fairs for a few reasons: to network, to find a job, to weigh their options for another job, and to see what’s out there. You should have a hashtag for your virtual swag bag to create organic content because when you have memorable merchandise and experiences, people want to share. Stay away from cheap swag bag items. You don't want to tarnish the experience or your brand.
Utilizing the right virtual event platform makes a difference. You want virtual attendees to feel just as, if not more comfortable in getting the information, meeting the vendors, and networking as if they were there in person.
If you’re considering putting together a virtual or hybrid career fair, request a virtual event platform demo from the team at 6Connex to see how you can provide next-level experiences for your event.