International Sports Organizations Recruit Candidates at iWorkinSport Virtual Job Fair

Case Study: iWorkinSport

With a mission to help world class employers in the sports industry identify and connect with the best candidates, iWorkinSport enables such well renowned organizations as the International Olympic Committee (IOC), FIFA, adidas, and the NBA to meet, interview, and recruit students and alumni from the most prestigious sports management programs in the world.  iWorkinSport’s premier event, the iWorkinSport Job Fair, was the first international career fair focused exclusively on the sports industry.  Today, the iWorkinSport Job Fair attracts more than 500 attendees annually, and iWorkinSport has added a mix of workshops, podcasts, education expos, and more to its events calendar, all designed to help candidates and recruiters successfully navigate the sports industry job market.

The Challenge

Recognizing that exhibitors were looking to access an increasingly larger talent pool, in 2019, the iWorkinSport event team started to discuss how best to extend the reach of its popular events portfolio to more recruiters and a larger audience.  To replicate the physical event in more than one location, however, was resource intensive and cost prohibitive, and iWorkinSport began to evaluate the pros and cons of holding its events, including the popular iWorkinSport Job Fair, virtually.  Summarizes iWorkinSport’s General Manager, João Frigerio, “The iWorkinSport Job Fair was gaining a reputation for its high caliber of sports management graduates, and exhibitors, and attendees worldwide were looking to participate.  We had to find a smart way to meet the demand.”

The iWorkinSport event team contacted a variety of virtual events vendors and assessed how different solutions on the market could meet their needs:

• • Event flexibility and configurability: exhibit halls, booths, lounges, live and on-demand presentations, and content downloads
  • Custom branding and communication
  • Peer interactions: social networking and video chats
  • Reporting and metrics for post-event marketing and engagement