Ringier Axel Springer Polska is a leading media - technology company in Poland and a part of an international Ringier Axel Springer Media AG group in the CEE region. The enterprise’s portfolio includes over 20 press and digital titles such as: Onet, Fakt, Forbes, Newsweek, Business Insider and NOIZZ. Each month the company organizes dozens of events for their customers and business partners, as well as hundreds of smaller meetings. Ringier Axel Springer Polska also creates original conferences filled with professional content that build an engaged community around the company’s brands.
The outbreak of the pandemic and its consequences did not spare organizations such as Ringier Axel Springer Polska. The company had to suspend all planned stationary events overnight, thus losing the ability to contact many key business groups.
In the beginning of the pandemic, the company focused on classic webinars conducted with the use of videoconferencing tools. It was quite quickly revealed that the customers’ expectations were much higher than this. They wanted to actively participate in events, join a conversation with other attendees, express their opinions, and not only
be passive participants of presentations. Webinars did not provide the attendees with the same experiences as in-person events. Ringier Axel Springer Polska started a review of online event tools available on the market in order to be able to fully transfer the experiences, impressions and effects of in-person events into digital. A large part of B2B relationships was built with the use of events, and the company also wanted to be in contact with customers during the pandemic, educate them, inform about its offer and activities and support them in this difficult time...