--- title: SIAA Uses 6Connex Virtual Event Platform to Drive Membership | 6Connex description: SIAA attracted identified new prospects, drove existing prospects further down the funnel, and closed several new memberships with their 6Connex event. Check out this 6Connex virtual event case study. image: https://info.6connex.com/hubfs/Imported_Blog_Media/SIAA-Case-Study.jpg --- [![logo](https://info.6connex.com/hubfs/Imported%20images/logo.svg)](https://www.6connex.com/) - Products - Platform - [Pricing](https://www.6connex.com/pricing/) - Solutions - About Us - Resources [See 6C In Action](https://www.6connex.com/about-us/virtual-event-experience/) [Book A Demo](https://www.6connex.com/request-demo/) # SIAA Uses 6Connex Virtual Event Platform to Drive Membership [6Connex Team](https://info.6connex.com/case-studies/author/6connex) Aug 3, 2020 2:45:35 PM [mailto:hello_marketing@6connex.com?subject=Check%20this%20out%20from%206Connex](mailto:hello_marketing@6connex.com?subject=Check%20this%20out%20from%206Connex) [Download Now!](https://info.6connex.com/case-studies/siaa-uses-6connex-virtual-event-platform-to-drive-membership#join-team-ct-sec) ![SIAA 6connex case study](https://info.6connex.com/hubfs/Imported_Blog_Media/SIAA-Case-Study.jpg) ## Case Study: SIAA SIAA (Strategic Insurance Agency Alliance) is dedicated to the creation, retention, and growth of the independent insurance agency distribution system. Through its partners and staff, SIAA provides insurance network and consulting services to its member agencies, helping them grow profitably.  Today, approximately 13% of all independent insurance agencies in the U.S. are members of SIAA, with more than $9.2 billion in combined premium.   ## The Challenge For more than 37 years, SIAA and its regional master agencies have held business meetings and conferences, where top insurance carriers and agencies come together to exchange ideas, gain insights on economic and industry trends, and network with their peers.  Consistently attracting hundreds of participants, SIAA events reflect its commitment to mentorship and training and provide agencies with necessary information and resources to grow income and become more efficient. In 2019, the SIAA event team began planning for a unique conference on innovation and available technologies specifically designed to help independent insurance agencies expand their digital capabilities: IA Evolve.  In keeping with the “digital” theme, SIAA chose to hold the event virtually, and the team built a packed agenda designed to provide access to a wide range of tools and information necessary for independent agencies to be well prepared for 2020 and beyond.  Having never held a virtual or [hybrid event](https://www.6connex.com/hybrid-events/), SIAA knew they needed to identify the right partner to shepherd them through the event plan and execution processes, and they immediately began this search, defining their “must have” features and functionality as follows: - - Custom branding and communication - Real-time Q&As with keynote speakers - Interactive workshops - Live chats - Panel discussions - Networking lounge - Exhibitor booths - Broadcast messages - Single sign-on - Best-in-class professional services and support Summarizes Lisa Grover, Vice President, Marketing at SIAA, “We have a large number of attendees and it was important the virtual event experience mimic that of a physical one, with keynote addresses, an event lobby, and rooms for participants to interact with content. We also wanted to target specific content to certain constituents, so participants were continually engaged and motivated to attend for the duration of the event.” [![View Our Case Study](https://no-cache.hubspot.com/cta/default/3418959/9881d8f3-fe6e-4494-8051-7290041d7d8e.png)](https://cta-redirect.hubspot.com/cta/redirect/3418959/9881d8f3-fe6e-4494-8051-7290041d7d8e) ## Want to Hear More from Us? ## Related Posts [Event Technology & Trends](https://info.6connex.com/case-studies/tag/event-technology-trends) 6 min read | April 23, 2024 ## [Discovering the Best Platform for Online Events: Why 6Connex Leads the Pack](https://info.6connex.com/blog/discovering-the-best-platform-for-online-events-why-6connex-leads-the-pack?hsLang=en) Virtual events have become a crucial part of corporate, educational, and social engagements. With a myriad of platforms available, choosing the right one can be a daunting... [Read More](https://info.6connex.com/blog/discovering-the-best-platform-for-online-events-why-6connex-leads-the-pack?hsLang=en) [Media, Sports, and Entertainment](https://info.6connex.com/case-studies/tag/media-sports-and-entertainment) 7 min read | April 11, 2022 ## [Los Angeles Rams Leverage 6Connex Event Technology to Launch First-of-Its-Kind Virtual Venue](https://info.6connex.com/blog/los-angeles-rams-virtual-venue-6connex-event-tech?hsLang=en) "Virtual Rams House" Creates Innovative Opportunities for Fans and Corporate Partners to Interact with Los Angeles Rams LOS ANGELES and SAN ANTONIO, April 11, 2022... [Read More](https://info.6connex.com/blog/los-angeles-rams-virtual-venue-6connex-event-tech?hsLang=en) [Hybrid Event Strategy](https://info.6connex.com/case-studies/tag/hybrid-event-strategy) 4 min read | October 14, 2021 ## [Hybrid Events Bring Savings, Sustainability, and Greater ROI](https://info.6connex.com/blog/hybrid-events-bring-savings-sustainability-and-greater-roi?hsLang=en) It’s no surprise that people are eager to get back to live events. Human connection is vital, and there’s a level of energy that comes with in-person interactions that can’t... 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