The 6Connex Playbook to Planning Your Virtual Event


Virtual and hybrid events have become an integral component of the corporate marketing mix. Gone are traditional boundaries, such as event size and location, which means events can attract a wider audience, engage a broader panel of speakers and sponsors, and present a deeper content agenda. 

If you’re an event planner and thinking about “going virtual” for the first time, the sheer number of options a virtual event presents may feel overwhelming. Not to worry! Many of our customers find their way to us because they’re “paralyzed by possibility,” and we’ve created this virtual event playbook to help ensure success, with suggestions and tips across all types of virtual events, regardless of industry or use case.

In this e-book, you’ll learn about:

  • Virtual and hybrid events, and which one suits your organization best
  • How to plan for your virtual event
  • The three phases of virtual events

During the pre-event phase, you’ll learn:

  • How to choose a virtual event platform provider
  • How to create an event agenda
  • How to generate your audience
  • How to offer sponsorship packages
  • How to build your reports
  • & More

During the live-day phase, you’ll learn:

  • How to animate your event
  • How to poll your audience
  • How to integrate social media
  • How to hold contests and giveaways
  • How to staff smartly
  • How to schedule activities
  • & More

During the post-event phase, you’ll learn:

  • How to collect and analyze event data
  • How to achieve a solid follow-up plan
  • How to leverage your virtual event platform for perpetual engagement
  • How to continue to promote your on-demand content
  • & More

Virtual events are not the same as physical events…they’re a rich, interactive, and multi-faceted marketing tool that are as complex and daunting as they are valuable. Download our e-book below to learn how to plan your virtual or hybrid event today!

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