11 min read | May 17, 2023
It’s no secret that the demands facing meeting and event professionals have evolved—and expanded—over the past couple of years.
What has been less well-studied, though, is how these rapidly evolving trends have shaped
what, when, and how event pros measure to benchmark success for their internal and external shareholders -- until now.
That being said, virtual event technology is critical, even as live events return.
The gold standard for data benchmarking was, and remains, return on investment: What did your organization put into the event, and to what extent did those resources pay for themselves, boost the bottom line—or come up short?