Attendance, Budgets, Carbon: Are You Prepared for the New ABCs of Measuring Event ROI?

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It’s no secret that the demands facing meeting and event professionals have evolved—and expanded—over the past couple of years.

What has been less well-studied, though, is how these rapidly evolving trends have shaped

what, when, and how event pros measure to benchmark success for their internal and external shareholders -- until now.

In this in-depth, insightful white paper, you'll get to dive deeper into a 360-degree view of today’s event professionals:

  • Their jobs and responsibilities
  • Their challenges
  • Strategies and tools they use to collect and analyze event- and attendee-related data

That being said, virtual event technology is critical, even as live events return.

The gold standard for data benchmarking was, and remains, return on investment: What did your organization put into the event, and to what extent did those resources pay for themselves, boost the bottom line—or come up short?

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