6Connex Taps Lisa Farrell to Spearhead Aggressive New Marketing Strategy
Feb 18, 2014 8:27:38 AM
Ms. Farrell, most recently Vice President of West Enterprise Accounts at INXPO, takes charge of the ‘external voice’ of 6Connex, with primary responsibility to deliver strong, direct new messaging to the market.
“At 6Connex, we’re bringing a new perspective to virtual destinations, and Lisa’s background epitomizes that,” said 6Connex CTO Leon Papkoff. “She’s been one of the top virtual environment salespeople in the world, and she knows how to translate that knowledge to help our audience understand exactly what it takes to win.”
Added 6Connex Board Member Kevin Carbone: “There are lots of exciting, new things to discuss at 6Connex. We needed someone with Lisa’s track record, confidence and creativity to help us identify new markets and get those messages across to them in the most innovative ways possible.”
“I want to create marketing programs that originate from the voice of the customer,” Ms. Farrell said. “We all believe our clients deserve a fresh, new approach to virtual destinations, and 6Connex has some very strong ideas about how to provide one. I’m going to be out there sharing my expertise with clients—and the industry as a whole—to redefine what’s possible.”
Prior to her role at INXPO, Ms. Farrell served as Senior Director of Strategic Sales at ON24 and spent 10 years in the publishing industry, creating custom content programs, executing research initiatives and breaking sales records. She holds a degree in Speech Communications from San Jose State University.
6Connex has been a leader in the virtual environment space since 2009, powering Virtual Destinations for career fairs, corporate universities, product launches, onboarding, user conferences and other applications. All while enabling connections that drive measurable ROI against defined business objectives. 6Connex’ 100-percent SaaS virtual destination platform is easy to use and deploy for companies large and small. More than 100 organizations, including GE, Oracle, Perkin Elmer, Ericsson, UCSF, Sears, CDC, Child Help, and NorthCentral University, rely on 6Connex. The company is headquartered in Silicon Valley, CA, with offices in London and Shanghai. For more information, visit www.6connex.com.