6Connex Virtual Event Platform Key Ingredient for Glassdoor’s Annual Sales Kick-Off

Case Study: Glassdoor


The Challenge

Glassdoor is one of the world’s largest job and recruiting sites.  Built to increase workplace transparency, Glassdoor offers millions of the latest job listings, combined with a growing database of company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos, and more. Unlike other job sites, all of this information is shared by those who know a company best–the employees. In turn, job seekers on Glassdoor are well-researched and more informed about the jobs and companies they consider joining. 


Every year, Glassdoor holds an annual, two-day sales kickoff event to align strategy, motivate the sales team, generate energy around offers and products, and celebrate past successes.  States Brittany Manopello, Director, Sales Enablement, “It’s an important opportunity to get teams on the same page and ready to succeed.”  


Early in 2020, the Glassdoor Sales Enablement team was finalizing plans for their largest kickoff event to date, with 800+ employees worldwide scheduled to arrive mid-April–all looking forward to a packed agenda including networking opportunities and keynote presentations from high profile speakers. Six weeks prior to the event, however, the COVID-19 outbreak made headlines worldwide, and the Glassdoor workforce was instructed to work from home until further notice.  With the kick-off event now at risk, Glassdoor’s Sales Enablement team began to evaluate alternatives.


Fortunately, one of the Sales Enablement team members had attended a 6Connex virtual event, and the recommendation was enough to prompt Manopello to contact 6Connex, discuss the Glassdoor sales kick-off, and learn as much as possible about successfully hosting a virtual event.  Glassdoor’s priorities included:

  • Custom branding and communication
  • Comprehensive, immersive user experience including live presentations and content downloads
  • Peer interactions: social networking, live chats, and real-time Q&As
  • Games and contests
  • Global reach
  • Best-in-class professional services and support
  • Enterprise-level security

Summarizes Manopello, “Our sales kickoff event is very important to our organization.  It sets the tone for the entire year. We wanted it to be way more than just webinars. We wanted a comprehensive, immersive experience with a branded look and feel.” 





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