Salesforce Migrates to a 6Connex Virtual Benefits Fair and Improves Employee Participation

Case Study: Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice, and blockchain—to create a 360° view of their customers. Today, more than 150,000 companies and 10,000 users leverage Salesforce’s suite of products and services to attract more buyers, win more customers, deliver amazing shopping experiences, respond faster to customer support issues, and automate time-consuming tasks.

The Challenge

If there’s anything more difficult than hiring great talent, it’s retaining it. Healthcare, wellness, and insurance benefits tend to be vital differentiators in the employment market, but for Salesforce, providing the benefits alone wasn’t enough.  With 30,000 employees throughout the United States, many of whom work remotely outside a Salesforce office, the real challenge was ensuring employees were aware of the Salesforce benefits package offered to support the wellbeing of them and their families.

Reaching the workforce to introduce benefits vendors and discuss employee benefits in real time had traditionally been a challenge for Salesforce’s Benefits team.  A significant portion of their time was used to liaise with benefits providers to arrange for on-site training and webinars, but feedback indicated these training sessions were time-consuming, costly to organize, and repetitive.  Furthermore, the majority of employees were attending webinars and viewing presentations online, even when they had access to on-site events or hybrid events.  

Salesforce knew they had to change their benefits training to improve awareness and participation.  Given the employees’ already high participation rates in digital events, a migration to a virtual benefits fair seemed like a logical solution, and the Salesforce Benefits team set out to build a virtual benefits fair and accomplish the following goals:

• • Reduce time, cost, and manpower in employee benefits training
  • Provide opportunities for 30,000 employees across the United States to connect with benefits providers to obtain answers to individual questions
  • Tailor the individual employee experience and thereby increase interest and engagement in Salesforce benefits
  • Improve the convenience of benefits fair communications
  • Aggregate participation data to better understand how to further support employees