The 6Connex Playbook to Planning Your Virtual Event


Over the past few years virtual events have emerged as a new channel for companies to connect with prospects, customers, partners or employees, regardless of time and location. Virtual events have become an integral component of the corporate marketing mix, helping innovative companies to extend their brands, energize their communities, and generate a steady stream of qualified leads. Marketers are eagerly tapping into this new tool.


Virtual events take place within a highly interactive, online environment with rich content, multiple locations, live chat rooms, and webcast sessions, all accessible to an audience once they have provided basic registration information. Often the look and feel of these spaces borrow from physical events, setting the stage for intuitive and smooth navigation. Layered on top of the design are a variety of actions, ranging from 1:1 or pubic chat to social channel interaction to content consumption to direct calls-to-action.


Because they can track every click by a potential prospect to highlight specific interests, virtual events can generate highly qualified leads for the organizers, allowing them new avenues to reach a broader audience. The audience wins by quick and easy access to company content, product experts and a peer community, from the comfort of anywhere, on any device.


You can define your event type by its scope, size, and objectives. Common categories
include: product launch, job fair, user conference, earnings calls, town hall meetings, pharmaceutical dinner meetings, etc. But a product launch in one company may look different in another, and event variables such as speakers, sessions and content will ultimately define your event.


If you’re thinking about “going virtual” for the first time you’re probably also wondering where to start. This virtual event playbook is designed to help guide you towards success with suggestions and tips across all types of virtual events, regardless of industry or use case.


Want to keep reading? Get the full ebook.



Want to Hear More from Us?

Related Posts

2 min read | September 16, 2017

6Connex, Inc. in Elevate Virtual 2017

Pleasanton, CA — September 16, 2017 — BambooHR and virtual event provider 6Connex have combined forces to create the world’s largest virtual conference for HR... Read More
3 min read | May 22, 2018

6Connex Announces Commitment to GDPR Compliance

The 6Connex virtual event platform will be fully compliant by the May 25th deadline Pleasanton, CA / May 22, 2018 – As the only vendor dedicated to... Read More
1 min read | June 18, 2021

The Rise of Virtual Environment Platforms with 6Connex

6Connex is a secure, cloud-based virtual environment platform that enables marketing, sales, human resources, and recruiting teams – in any industry - to host virtual and... Read More