6Connex Appoints Luiz Martins as Chief Marketing Officer

6Connex, the global leader of cloud-based virtual events, announces Luiz Martins, as he joins our thriving virtual venue software company as Chief Marketing Officer.

Bringing 25 years of sales and marketing leadership experience in the technology industry, Luiz will spearhead all marketing efforts and help strengthen the brand as 6Connex continues to grow in size and expands its client base.

“From my first conversations with Ruben and the team, I was excited about the opportunity to grow the 6Connex brand. The international demand for virtual event solutions that can effectively reach customers, talent, and internal employee communities globally has been growing exponentially, and this is intensifying as companies have switched to online event formats during the pandemic. The 6Connex virtual events platform leverages state-of-the-art features and functionality to enable teams to connect with target audiences worldwide, and I’m eager to showcase the team and the technology,” commented Luiz.

Before joining 6Connex, Luiz served as VP of Global Marketing at Esko, a $1B Danaher operation, where he led a global marketing team and had direct responsibility for P&L in LATAM. He has also held leadership positions for other multinational companies such as 1WorldSync, where he developed a proven track record of driving innovation and market adoption across the technology and Software-as-a-Service (SaaS) products. 

“We are excited to welcome Luiz and his impressive industry experience to our growing 6Connex team,” said Ruben Castano, CEO of 6Connex. “Since March, our virtual events business has grown by more than 20 fold and our employee team has tripled in size. We know Luiz will be an important player in our continued expansion by building more corporate awareness and strengthening our internal resources.”

Earlier in his career, Luiz was a partner and manager for a startup company funded by J.P. Morgan and Morgan Stanley. Prior to this role, he was a sales director for Mitsubishi Americas for 10 years, where he established distribution and grew the market share for technology products.

Luiz holds a bachelor’s degree in business and an MBA in marketing from Escola Superior de Propaganda eMarketing, in Rio de Janeiro, Brazil. 

To meet customer needs and deliver on its aggressive product roadmap, 6Connex also hired Henry Tran as CTO in June. Henry is overseeing the company’s product strategy and development and is leading the engineering and infrastructure teams.


About 6Connex Virtual Event Solutions - Our Digital Experience

6Connex is the leading provider of virtual and hybrid event solutions. Our secure, cloud-based platform expands audience reach and drives in-depth content engagement for marketing, sales, recruitment, training, and HR communities to make for successful online events around the world. Our product portfolio includes virtual environments, learning management, and webinars. Demand more from your virtual and hybrid event solution. Request a virtual event demo with 6Connex, or contact our event software experts for more information.


Have Questions? Please call 1.800.395.4702 or email us at sales@6connex.com.

Want to Hear More from Us?

Related Posts

5 min read | June 21, 2021

Introducing Brand New 6Connex Virtual Environment Templates and Free Zoom Backgrounds

The industry is changing - and so are we. With the virtual event industry reaching greater heights with each event, it was time for a revamp! If you’re a 6Connex partner,... Read More
5 min read | July 3, 2017

Virtual Trade Show Benefits

Virtual trade shows are quickly gaining popularity among exhibitors and event marketing professionals due to their relatively low cost and high rate of return. The ability to... Read More
4 min read | December 4, 2017

Second Life - The Digital Dodo Bird

The Dodo was a flightless bird living on the island of Mauritius, but is long extinct. In this blog post we are reviewing why a particular Virtual Event Platform, Second... Read More