The Prescription for Success - Event Tech in Pharma
May 2, 2022 2:27:00 PM
As the COVID-19 pandemic has illustrated, the healthcare industry is a vital foundation to our way of life. For this reason (among others), healthcare is a growing field with high demand for workers to fill various specialized positions.
Though the pandemic is entering the endemic stage, many are still infected, hospitalized, and dying. So, groups and individuals have to weigh the risks of exposure and transmission against the benefits of returning to "normal." Nowhere is this more evident than with events. Before COVID-19, in-person events were commonplace, and many hospitals and pharma companies hosted in-person events regularly. However, once lockdowns began, these events were put on indefinite hold.
The good news is that with vaccines, boosters, and stable case numbers, in-person events are returning in a big way, but it can be challenging to meet demand for pharmaceutical company events and maintain safety protocols. Fortunately, technology is here to help - let's discover how.
Technology and healthcare have always gone hand-in-hand, and the pandemic ushered in a new stage of this partnership, leading to revolutionary changes such as:
Virtual Doctor Visits
Online Patient Communication
Integrated File Storage and Access
Cloud-Based Solutions for Physicians and Patients
When it comes to event tech, platforms like Zoom and 6Connex have enabled users to connect in meaningful ways without putting their health at risk. While virtual and hybrid events may have seemed impossible before, they're much more common today. Even if at some point the pandemic is officially over, there are some tangible benefits of hosting a virtual gathering, such as:
Pharma event management can encompass a wide array of unique types of events and gatherings. Fortunately, technology can make it easier to facilitate any event and maximize its value. Let's break down a few ways you can utilize technology to enhance your next event, whether it's in-person or virtual.
Unlike hands-on workshops where travel is required, it's easy for attendees to participate in a webinar. Plus, because the session is recorded, guests can re-watch the webinar as many times as necessary to gather all pertinent details. Attendees no longer have to take diligent notes or rely on printed materials provided by the host.
Another advantage of using event tech is that hosts and speakers can share their screens and provide detailed slideshows and presentations, and guests don't have to worry about visibility as they would at a physical venue. As long as they can see their computer screen, they have a clear view of the presentation.
One of the most valuable event types is a panel discussion or Q&A session. During these events, pharma reps and administrators can gain valuable insight from individuals with experience in the industry. Hosting these events virtually means guests can submit text questions and get faster and more detailed responses.
Again, the ability to record sessions and events adds value. Not only can guests who were unable to attend live watch the footage, but they can also re-watch to absorb the information more easily.
Podcasts are another option, as they provide tons of digestible content without overloading the senses or dragging on too long. Pharma companies can utilize this medium to give sales reps and administrators more details without going to the trouble of hosting a live event.
Similar to how technology is driving pharmaceutical industry advances and communication between patients and doctors, event tech is also evolving. Sophisticated event platforms offer a broad menu of apps, all of which allow companies to showcase their products or services in unique and memorable ways in a hybrid or virtual event. Not only can guests see and interact with products and people during the event, but they can also download content and digest it immediately.
With a platform like 6Connex, vendors and third-party tradespeople can build digital booths and interact with customers and prospects personally via video chat. From there, it's easy to maintain communication, as the event technology captures the visitor data for you, for easy upload into a CRM program or similar.
Although technology can make hosting an event easier, it's not without its ups and downs. In many cases, event planners and organizers don't know how to use event tools effectively. So, here are some top recommendations on how to get the most from your event, no matter what type you're hosting.
Even if all your attendees show up in person, you can use technology to make the event more interactive and engaging. Some options include:
With a hybrid event, you need to determine how to make the content entertaining and engaging for both in-person and virtual guests. Also, the logistics of hosting a hybrid event are more substantial since you have to worry about A/V issues for both your venue and the event platform. Fortunately, software like 6Connex removes all the guesswork so you can focus on your guests more and spend less time on troubleshooting. Here are some ways to utilize technology for a hybrid pharmaceutical event:
Fortunately, virtual events make it easy to leverage technology for massive success. If you're planning to host a virtual event, keep these technological components in mind:
When it comes to hybrid and virtual events, pharmaceutical event management is tricky, so it helps to have experts behind you. Our in-person, hybrid, and virtual events company is well-versed on how to host a successful event, and we can provide insight and assistance with everything from planning to execution. Contact us today to learn more.