How Event Tech and Virtual Platforms Encourage Greater Sustainability in the Pharmaceutical Industry
May 13, 2022 10:00:00 AM
While many companies have returned to planning in-person events, the environmental benefits of using a virtual event platform are capturing headlines, and the opportunity for the pharmaceutical industry in particular to host events using a virtual venue continues to grow.
In 2014, healthcare contributed 4.4% of the world’s carbon footprint, and this rate is steadily increasing. While the revenue in pharma is smaller than in the automotive industry, the effects of pollution are more. With an increased push on environmental sustainability in the pharma industry, creating sustainable events to lessen the carbon footprint and make a concerted effort toward environmental change makes sense.
With the pharmaceutical industry having such a significant impact on environmental pollution, using platforms that facilitate hybrid events to meet attendees where they are is key. A hybrid event satisfies both people who want to attend and individuals who either cannot or do not want to attend and lessens the carbon footprint.
What is a hybrid event?
No longer new on the scene, hybrid events bring in-person and virtual attendees together. The format establishes authentic connections, drives engagement, and facilitates collaboration without any attendee feeling left out.
Virtual events have evolved and use advanced event AI technology to create a personalized event experience for each attendee. With customized, branded, 3-D virtual environments, real-time user behavior data is captured for insights and better attendee engagement. The right content will be in front of the right people exactly when it needs to be, along with recommendations for agendas and activities to ensure attendees get the most value from attending.
Video chat, messaging, interactive content, broadcast messages and alerts, gamification, live streaming, video, music, and social walls are just some of the engagement tools pharmaceutical companies use to keep attendees engaged. There are also mixed reality experiences, smart flooring, facial recognition, and custom mobile event applications. Here are a few examples of how these elements are effectively used:
There are many benefits to using event tech in the pharmaceutical industry for on-site and virtual conferences:
Virtual event solutions add innovation and ingenuity to events, with flexible and scalable platforms for ease of use for sponsors and event planners.
Beyond conferences, pharmaceutical companies are using event tech for in-house meetings and events in pharma that require high levels of engagement. Other types of events include advisory board meetings, investigator meetings, product theater, speaker training, product launch and plan of action, P2P dinner meetings, and continuing medical education.
While the scenarios are very different, the outcomes remain the same. Although some companies prefer to have in-person events, increased sustainability efforts in the pharmaceutical industry mean virtual event use is an important initiative in reshaping their carbon footprint. Creating sustainable events with event tech and virtual platforms doesn’t have to be hard. From webinars to a full-scale conference, an all-in-one virtual environment can have a significant impact.
Are you interested in our virtual event products for one of your pharmaceutical events? We place a high priority on creating sustainable events that help you elevate the role of technology in pharmaceutical industry spaces. Contact our team to request a virtual event platform demo to see how 6Connex can assist today.