Here are a few key strategies for promoting your virtual event online:
Think of your target audience and the words they are searching online to get information. Because search engines rank sites according to the keywords their visitors use to search, it is advantageous to choose words and phrases wisely when creating marketing content for your online event. For example, if you are hosting a virtual career fair for job positions in California, you would optimize your search rankings by anticipating the words your audience would enter when they search. They may enter a phrase, such as “online career fairs in California” or even more specifically, “2018 virtual career fairs in California.” Checking the value of these phrases before committing to them is beneficial in order to reach as many participants as possible. Google’s Keyword Planner is a free resource that checks the value of search words and key phrases. MozBar by Moz is another site that shows you the page and domain authority of top-ranking search results so you can assess your probability of showing up high on the page.
Provide multiple ways to steer your website visitors directly to a page where they can register for your online event, such as buttons or interesting text. You may want to add images or even a short video to entice users and stir excitement.
Social media is a great way to advertise your online event because it’s instantaneous and engaging. Networking tools such as Twitter and Facebook are easy to navigate and provide a sense of community. Posting your virtual event will allow you to share details and see who is interested in attending.
Email marketing is an efficient way to reach out because everyone uses email, and it’s relatively inexpensive. Email blasts can be sent at scheduled times with interesting and evolving subject lines to drive people to your virtual event registration page. You can also attach newsflashes, blog articles, and flyers.
Initiating a smaller, open-house version of your larger virtual event is another option when it comes to online advertising. A virtual open house allows potential participants to get a preview of the live event. The idea is to create a buzz and fuel social networking channels.
Marketing your online event is essential when it comes to leveraging your reach of relevant audiences and attracting quality traffic. With the right virtual platform vendor, your marketing approach doesn’t have to be a chore. Using the latest cloud-based applications, 6Connex collaborates with its clients to provide the support they need to get the results they expect. Visit our website for more information on how to achieve your innovative solution today.