20+ Creative Ideas for Leveraging Social Media Platforms for Marketing Your Event
Dec 7, 2021 3:09:58 PM
Behind every successful event is a team that’s spent a lot of time on both event planning and event promotion. You have to do both well to create an event people will want to attend and to attract people to your event. A big part of marketing your event is the event promotion to get people to sign up and engage. Whether you’re hosting an in-person event, virtual event, or hybrid event, it’s important to have a solid social media strategy for an event.
Connecting with your followers before, during, and after an event helps extend the value of your event and create more interest. Your social media strategy for an event should include a focus on generating engagement.
Another creative way to promote a virtual event or promote a hybrid event includes previewing your virtual environment or virtual platform. You can show off the virtual venue you’ve created and encourage visitors to take a walk-through to see what they will experience in each area.
The more you can get people to engage and share content, the bigger your reach will be. When considering ideas for promoting your event, employ strategies to encourage social sharing, such as:
The sooner you can get people to sign up for your event, the better. Use a combination of creating urgency and generating excitement. Some creative ways to promote an event to encourage sign ups include:
You’ve chosen the right virtual event platform, now it’s time to choose the best social media platform. Depending on the type of event you’re hosting, which social media platforms you use can make a difference. However, you shouldn’t limit yourself. For example, when promoting B2B events, you may think LinkedIn is the platform of choice. That may be true, but industry leaders are also pursuing Facebook, Twitter, YouTube, and even TikTok these days. Here’s a summary of each social media platform to help you make decisions.
There are plenty of other ways to use social media to promote your events. Hopefully, a few of the ones we’ve listed will get you started. And, when you’re planning your event, consider using a reputable virtual event platform like 6Connex. Create immersive and beautiful digital experiences that improve engagement and networking opportunities for every attendee. To learn more about 6Connex, request a virtual event demo today. We’d love to hear from you!
1. Instagram - Using stickers on Instagram
2. Statista - Number of monthly active users (MAU) of TikTok worldwide from January 2018 to September 2021