18 Important Survey Questions to Ask Your Event Attendees
Nov 11, 2021 9:57:33 AM
Your goal with any event is to provide an engaging platform that generates excitement, provides a valuable experience, and leaves attendees and sponsors happy. How do you make sure you’re optimizing your event to ensure those attending have a great experience? The questions you ask before, during, and after an event can make a significant difference.
Whether you are hosting in-person events, virtual events such as a virtual conference, or hybrid events, you need to understand what attendees want and whether you delivered value. 91% of event planners say they judge the ROI of their event based on the satisfaction of their event attendees. Asking smart questions can help you create better agendas for event planning and make sure you are delivering on your promises.
The type of survey questions to ask attendees will vary, depending on the type of event you are hosting, and have different goals.
Asking survey questions will help you determine engagement at individual event levels, demonstrate awareness and interest in event sponsors, and judge success. These answers can also tell you if there are things you need to add or expenses you can cut due to lack of interest. The right hybrid events platform can help you do all of this so you can build better events.
Pre-event survey questions provide a baseline for expectations. They can help you measure interest, build excitement for the event, and track performance against those expectations after the event. They can also help foster anticipation and remind attendees why they signed up in the first place — especially when you are planning a hybrid or virtual environment.
It’s also important to get feedback during an event, especially for individual sessions or speakers, while it’s still fresh in their minds. Let’s look at some of the questions you may want to ask attendees during an event.
Event marketers know it’s important to stay connected to attendees during events, especially for conferences or multi-day events. Using social media, your virtual or hybrid event solution, texting, or email can help evaluate event satisfaction, build anticipation for upcoming agenda items, and keep attendees engaged. Some sample questions you might ask in a survey during an event might include:
At the end of, or immediately after, a speaker or session:
Taking the temperature of the event:
Next, let’s talk about the essential survey questions to ask after an event.
Perhaps the most crucial questions to ask are the ones after an event has concluded. Post-event questions help you evaluate the success of your event in terms of attendee satisfaction, better understand audience behaviors, and get ideas for future events. Here are some of the sample questions you might want to ask after your event concludes:
Asking the right questions before, during, and after an event can give you the insight you need to build better events and create higher levels of attendee satisfaction. The software you use will make a big difference, especially if it’s a virtual venue platform that is controlling the environment.
When you host your events on the 6Connex virtual venue platform, you create much more than just a virtual conference. We create a truly immersive environment that engages and delights users. From keynotes and breakout sessions to networking and gamification, you can create a variety of interactive rooms and trade booths to keep people connected. This results in higher attendance and lower drop-off rates.
Interactive and engaging trade show booths can be loaded with features that allow exhibitors and sponsors to share their brands and showcase their offerings in truly engaging ways. AI matchmaking allows for a more personalized virtual conference journey with other attendees, including finding others with similar backgrounds or interests and engaging in live chat. Interactive scheduling helps attendees plan their day and set reminders.
When it comes to coming up with creative virtual event ideas, you can add fun aspects to your venues, such as scavenger hunts, or gift reward points for participation by attendees. Travel through virtual airports and find hidden passports. Visit a gift shop, webinar theatre, greenhouse, or a VIP lounge — all in branded 3D environments that go far beyond live streaming and video conferencing.
With 6Connex, you can create immersive experiences and take your events to the next level with a hybrid event solution catered to your business needs. See it for yourself. Request a demo and learn how 6Connex can supercharge your virtual and hybrid events.