When you hear the word “event” in a corporate setting, what do you see? Many picture a large meeting hall or conference center where attendees sit and listen to a live speaker or set of panelists discuss relevant industry topics, product launches, etc. These types of conferences have been the trademark of corporate life; simple information flows from speaker to the audience, but little to no interaction between attendees, speakers, and networking teams.
Last year, COVID-19 completely revolutionized the events industry and disrupted many business practices across the globe. Organizations quickly halted large in-person gatherings and brought virtual events to the forefront of their planning strategies, leaning into robust hosting platforms, VR technologies, and more to keep attendees engaged and connected from afar.
In fact, the number of virtual events hosted on our platform increased by 1,000% between March and May of 2020.
After over a year of working from home, many people are ready to gather in-person again. However, many event planners are looking to capitalize on virtual event trends. Their prospective attendees seem to agree – as 66% of people attest that they will likely attend more conferences if given online options.
Hybrid events offer the best of both worlds post-pandemic. They enable organizations to reach wider audiences and give attendees a flexible, secure experience that’s even more engaging and interactive than traditional in-person gatherings of years past.
To help you implement a future-focused roadmap and deliver engaging experiences for your attendees, we’re unpacking everything you need to know about hybrid events and how to make them work in your organization. We’ll talk through:
As organizations and event managers prepare for upcoming network opportunities, conferences, and more, they’re leveraging the virtual technologies and trends that carried them through 2020 in a new way.
The term “hybrid event” has been around for years. Yet, the pandemic and post-pandemic action plans have brought this idea to the front and center of many event planning strategies.
So, what does a hybrid event look like in practice? Is it an event with…
At its core, a hybrid event doesn’t have to fit into just one of the options above. It’s simply the combination of a physical event and a virtual event, which means you can customize your hybrid model in ways that work for your organization and audience.
Hybrid events are more than a necessary alternative during the pandemic. They offer a range of benefits for your speakers, attendees, and staff that go beyond short-term safety measures and convenience. They revolutionize the way people connect to deliver:
As you adjust and refine your planning strategy, maintain focus on your business goals and KPIs for hybrid events. Consider metrics related to:
Don’t forget to identify how you’ll measure each activity in and out of your event platform. Ideally, you’ll be able to track key metrics directly in your platform and create custom reports to share with stakeholders and event organizers.
Beyond complex data, you can learn a lot about your event’s success by gathering qualitative insights from attendees and contributors. Send out polls and surveys:
The data points and user responses around your audience, platform performance, and content trends are critical factors for future planning. These insights help you measure ROI per event and adjust your marketing strategies to deliver a next-level attendee experience as you grow and expand your strategy.
One successful hybrid event delivers value. However, the secret to long-term growth is an events strategy that leverages the same model on a continuous basis.
Why settle for an exceptional one-off event that your teams will spend months struggling to recreate? Build ongoing value for your business and attendees through an evergreen virtual environment, with year-round event access and hosting features that support multiple events in a single solution. A cloud-based conference environment can be reused and slightly modified to fit each event’s content, audience, and goals.
Powered by a flexible platform, hybrid events make it easy and painless to increase or decrease the number of virtual or in-person attendees as needed. You’ll be able to adapt settings and content to fit audience preferences, physical limitations, and global events.
6Connex is the leading provider of virtual and hybrid event solutions. Our secure, cloud-based platform expands audience reach and drives in-depth content engagement for marketing, sales, recruitment, training, and HR communities to make for successful online events around the world. Our product portfolio includes virtual environments, learning management, and webinars. Demand more from your virtual and hybrid event platform. Request a virtual event demo with 6Connex, or contact our event software experts for more information.
1. Forbes - Virtual Events Up 1000% Since COVID-19, With 52,000 On Just One Platform
2. Martech.org - Many marketers unlikely to attend in-person conferences until COVID-19 vaccine