Tips for Creating a Virtual Job Recruitment Event They’ll Remember
Jul 28, 2022 9:30:00 AM
What does every successful hiring event have in common and how can you ensure you meet your recruitment goals and achieve an ROI from your job recruitment budget? In this article, we’ll explore how to plan and host recruiting events like the pros and deliver an experience to remember.
Virtual recruiting events have become an integral component of the corporate hiring mix. Gone are traditional boundaries, such as event size and location, which means your hiring events can attract more candidates, showcase your company’s unique personality, and enable you to exert more control over the candidate experience.
But none of this matters if you haven’t attracted the right candidates to your hiring event in the first place. This means you need to reach out to your ideal candidates early and often and make sure event registration is easy no matter what device your candidate is using. Here are some ideas to get you started:
The key to getting virtual recruiting events right is to approach the event with one overarching goal: make a great impression. You want to connect the candidates to your employer brand. Fortunately, the pace of virtual event technology innovation and its complementary apps is so fast, the ways in which you can achieve these connections seem to continually double. And by partnering with the right technology vendor, you’ll be able to take advantage of all virtual event technology has to offer: matchmaking tools, live Q&As, in-event advertising, and more. Here are some best practices to keep in mind:
Avoid downtime between recruiting activities. Remember, leaving the event is as easy as logging out of the virtual environment, so give people a reason to stay. Proper use of engagement tools can help you create a “sticky” environment and help you find creative ways to make employee story videos, testimonials, Glassdoor reviews, and FAQs readily available. For consideration:
One of the benefits of hosting a virtual recruiting event is that it’s easy to aggregate and analyze attendee data to understand what worked well. For example, you can assess:
The post-event period is usually characterized by a sense of achievement, satisfaction, and sometimes relief - but don’t give in to this yet! The truth is, you’ll be managing your recruiting event long after the event is over, in the form of candidate qualification, follow-up activity, and ideally, job offers.
While engaging with candidates is important during the event, you must now look for ways to continue the conversation. Below are some ideas.
When you start looking at in-person, hybrid, and virtual event products, it's easy to get overwhelmed. But the right technology will be instrumental in getting the most out of your recruitment events. Platforms that seamlessly integrate with mobile apps and offer sophisticated analytics will enable you to easily promote and host your hiring event, establish long-term relationships with your pool of candidates, build your employer brand, and report on your event’s success.
See what's possible with virtual recruiting events. Request a virtual event platform demo.