HR Technology Trends: Benefits of Virtual Career Fairs

One of the major benefits of hosting a virtual career fair for finding job candidates is the savings to companies and recruiters. Since the career fair is virtual, rather than at a set location in the physical world, it costs less to host. You don’t have to worry about booking a large event space to hold the job fair, you won’t have to rent equipment or supplies, and your hiring managers and recruiters won’t have to leave the comfort of their offices in order to man virtual recruiting booths. These are just some of the cost-effective benefits that make virtual career fair software so attractive to companies in the current employment climate.

Virtual job fairs can also speed up the recruiting process, since you can interact with candidates before you proceed with interviews, and it’s easy to escalate candidates you’re interested in. It’s also generally easier to arrange meetings with hiring managers since there’s no travel involved.

Let’s take a closer look at the virtual career fair software benefits:

1. Virtual Career Fair Software Makes it Easier to Recruit Across a Larger Geographic Area.

While a physical job fair will only reach candidates at a specific location, a virtual career fair expands your reach to anywhere in the world. Virtual Career Fair takes the benefits of a physical career fair and removes the barriers for employers and job seekers of having to travel. This is a tremendous benefit for companies hiring regionally, nationally or globally. One global professional services firm held a two-day virtual career fair that spanned 40 countries, yielding 20,000 registrants and 10,000 attendees over the course of 48 hours. Virtual recruiting allows candidates from any time zone to engage with your organization when it’s best for them.

2. You Can Attract Passive Job Seekers.

Many of the attendees who attend virtual career fairs are hard-to-find “passive” candidates who are currently employed and appreciate the ease (no need to take time off of work) and privacy (they have concerns with being seen at a physical job fair) of attending a virtual career fair.

3. You're more Efficient.

As an employer, the virtual career fair enables you to gain access to top notch candidates and screen them efficiently. As a job seeker, you can take an hour or two out of your busy day and connect with multiple employers without leaving your desk. Also, instead of a physical job fair that lasts a specified length of time—one day, one week or one month, for example, you can present an online recruiting center that’s open on an ongoing basis, cultivating candidates 24/365.

4. Grant Access to Real-Time Information, Right Away.

During the hiring process, information gathering is a two-way street. Not only do your company’s recruiters and hiring managers have a lot of questions, so do candidates. Virtual Recruiting centers allow candidates to view presentations, download materials, and even chat or speak with company representatives. And after the hiring, a virtual career center can also be used for virtual onboarding.

5. Engage with Potential Recruits or New Hires.

You want to maximize the level of candidate engagement before people are brought in for interviews to ensure that they are perfect fits. A virtual recruiting environment allows you to get a better understanding of candidates before you engage. You can view documents they’ve provided, interact via chat and Skype, and even hold an instant meeting.

6. Make Your Prospects Comfortable and Secure Online.

One of the primary challenges in any online interaction has to do with establishing both comfort and security. The enhanced security of a virtual recruiting center, such as the ability to enter a private chat room with company representatives, can reduce the likelihood of losing a potential employee due to security concerns or lack of information. Virtual career fair software can reduce costs and eliminate the need to travel, speed up hiring and improve your access to the global talent pool—so you can find people with the right skills, whenever and wherever you need them.

For more information, take advantage of our FREE e-book download: How to Design a Virtual Job Fair Program