When Bill Gates wrote, “Content Is King,” I’d bet he never thought the phrase would be repeated as often as it is.
Whether an event is physical or virtual, content drives audience; audience drives sponsors; and sponsors mean revenue opportunities for the host. Unique content also means more revenue opportunities, as does continuing professional education, but we’ll get to monetizing the audience in Part 3 of this series.
For the purpose of this article, we’ll focus on monetization in the form of revenue derived through sponsorships, as virtual events afford more sponsorship opportunities than physical ones.
Highlight partners and sponsors who commit early or sign on for a “platinum” sponsorship package as part of the event access pages. Both registration and login pages have room for sponsor logos. These logos can be static images or contain action items such as links to their websites, product pages, or event contact forms. Custom questions might also be offered to “platinum” sponsor(s), however I would limit these to avoid making registration cumbersome.
Event marketing and communications is no longer only about pre-event messaging but also extends into live-day and post-event communications. Think about the following opportunities for both your physical and virtual events:
In a physical event, there’s only so much wall space and only so much opportunity for prominently placing signage. In a virtual event, there are many more ways to integrate your sponsors and partners into an overall agenda and content plan for your program. A few ideas to consider are
Rotating banners can be placed in any room or space and can also be a part of the always-visible navigation bar structure for the event itself. They can also change for your on-demand period and even be time-bracketed for live-day focus or event sponsorship by the hour/minute, displaying correctly for attendees in any global time zone.
Every event attendee loves to receive useful information when checking into the event, as well as event swag. The virtual event bag, briefcase, backpack, or whatever it might be called to resonate best with your audience can be pre-populated with content. The 6Connex show bag can additionally support external links, driving attendees to sponsor websites, sponsored spaces within the event, sponsored webcasts in the event, or sponsored polls, for which attendees are rewarded upon completion. New content can be added for on-demand periods, containing a notice to attendees that there’s something to check out in their bag.
6Connex is the leading provider of virtual and hybrid event solutions. Our secure, cloud-based platform expands audience reach and drives in-depth content engagement for marketing, sales, recruitment, training, and HR communities to make for successful online events around the world. Our product portfolio includes virtual environments, learning management, and webinars. Demand more from your virtual and hybrid event solution. Request a virtual event demo with 6Connex, or contact our event software experts for more information.
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Content Is King, but Money Talks — Part 2
Content Is King, but Money Talks — Part 3