6Connex Sustainability Commitment and Carbon Footprint Impact Report
Jul 5, 2021 2:22:00 PM
Sustainability: What Does it Mean to You?
Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. This is important because practicing sustainability helps to improve the quality of our lives, protects our ecosystem, and preserves natural resources for generations to come. When it comes to events and event planning, virtual or hybrid events are sustainable by default due to the factor of travel. However, there are many other ways in which a digital experience can help to decrease environmental impact, in comparison to in-person events.
At 6Connex, we’ve been working towards communicating the benefits of our sustainability commitment. We’re committed to identifying opportunities to lead to sustainability efforts through foundational and innovative programs, and sharing information about the credible carbon emissions that have been avoided as a result of hosting events on the 6Connex virtual venue platform.
In an effort to identify and measure the positive impact of the 6Connex sustainability efforts, we’ve partnered with WSP, one of the world’s leading engineering and professional services consulting firms, to conduct a greenhouse gas (GHG) impact assessment of hosting virtual and hybrid events on our digital venue platform, in lieu of hosting in-person events.
To conduct an accurate assessment of the carbon footprint from both in-person events and virtual event, WSP had to consider the following event boundaries:
WSP compiled and assessed detailed activity data from seven virtual events hosted on the 6Connex event platform for the GHG impact assessment analysis. Some of the results of these studies are highlighted below.
WSP gathered live event data from an in-person event for a not-for-profit association dedicated to transforming health through medical education, health care, medical research, and community collaborations. A typical in-person event with this organization emits ~36X more emissions than a virtual event. Transforming this event from in-person to being hosted with our virtual event software is equivalent to the following:
WSP studied event data from a cross channel marketing platform that empowers marketers at high-growth companies to create unified customer experiences across all channels. The largest impact of an in-person event with this organization is associated with travel, making up about 86% of total emissions. Transforming this marketing event from in-person to using our virtual conference software is equivalent to the following:
WSP gathered data from a cloud-based software company focusing on customer relationship management service, customer service, marketing automation, analytics, and application development. A typical in-person event with this organization emits ~83X more emissions than a virtual event. Transforming this event from in-person to virtual id equivalent to the following:
WSP studied data from an event hosted by a technology company that provides human resources software as a service. The largest impact of in-person events with this organization is transportation, accounting for about 88% of total emissions. Transforming this in-person HR event to virtual is equivalent to the following:
The results of the GHG impact assessments show that conducting an event using the 6Connex virtual event platform is significantly less carbon intensive than conducting an in-person event. Please note that the differences of these events should be analyzed as carbon emissions avoided and not saved, given no reduction had actually taken place. This study leveraged as much primary data as possible using the most up to date emission factors.
6Connex is the leading provider of virtual and hybrid event solutions. Our secure, cloud-based platform expands audience reach and drives in-depth content engagement for marketing, sales, recruitment, training, and HR communities to make for successful online events around the world. Our product portfolio includes virtual environments, learning management, and webinars. Demand more from your virtual and hybrid event solution. Request a virtual event demo with 6Connex, or contact our event software experts for more information.
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