6 Ways to Add Some Swag to Your Event Swag Bags

When event planning, you need to make sure that your party runs smoothly and leaves an impression on your guests. One of the best ways to handle the second part is to give away swag bags. However, while a high-quality swag bag can elevate your guests' experience, a subpar version can do more harm than good. That's where we come in. We're going to discuss the top ways to ensure that your next event's swag bags are so good that your guests will want to come back for more.


What is a Swag Bag?

Simply put, a swag bag is a bag full of freebies that you hand out to guests either when they arrive at the event or when they leave (or you can do both). The contents of this bag vary greatly between events, whether your event is hosted virtually, in-person, or a hybrid of the two. Typically, swag bags fall into one of two categories: promotional or functional. Bags can have elements of both, depending on the nature of your event.


Why Give Out Swag Bags?

These bags can enhance your event in a few different ways, such as: 

    • Promotion. Make sure that guests remember your brand with various products and merchandise. 
    • Participation. Swag bags can include elements that guests will need to participate in various activities, such as funny money or raffle tickets. 
    • Rewards. You can give swag bags to VIPs or high-level attendees as a bonus for coming to the event. 

Overall, before handing out swag bags, be sure to have a specific goal in mind. This way, you can customize the bags to meet that goal and deliver better results. It's also easier to track the success of your bags if you know what you're trying to do with them. 


Six Swag Bag Ideas to Elevate Your Next Event

Option 1: Event-Specific Materials

The easiest way to ensure that guests pay attention to their bags is to put items they'll need for various event activities. On a simple level, you can put things like funny money or drink tickets in the bag. However, if you want to create a more memorable experience, the bag can be an activity by itself. For example, you can give all the ingredients to a cocktail so that guests can learn how to make it at a hosted mixology bar. Another fun example for a swag bag is to put items for an event-specific game, such as a scavenger hunt or bingo card. Once guests fill out the card, they can receive a prize or an entry for a grand prize. 

Bonus: Do This for Virtual and Hybrid Events!

Even if you're hosting a virtual event, you can utilize swag bags to your advantage. There are two ways to incorporate bags into a virtual environment. First, you can send bags to participants ahead of time, which they'll open during the event. This option works well for a virtual platform like Zoom, where guests can see each other. The second way to use swag bags for a virtual or hybrid event is to give out digital swag. For example, Bingo and scavenger hunt cards can easily be digitized so that guests can play along.


Option 2: Branded Swag

One of the simplest ways to incorporate swag bags is to use promotional items for events. Typical branded swag can include t-shirts, keychains, mugs, tote bags, and more. However, make sure to provide practical pieces that guests will want to have. Slapping a corporate logo on a drink koozie isn't very memorable. But, if you put your logo on a mixology drink set, guests will pay more attention. Ideally, these items can also be related to the event. For example, if you're hosting an end-of-the-year celebration, swag items can be Christmas-themed, such as ornaments or decorations. 


Option 3: Professional Swag

If you're hosting a corporate party, you can include items that workers can use in their jobs. Examples can include planners, notebooks, laptop bags, chargers, and more. By investing in high-quality professional tools, you can make your swag as practical as it is stylish. You can also opt for swag that works tangentially to the job. For example, a spill-proof mug for workers to use in their cubicles or a branded seat cushion to help them avoid fatigue and soreness after a full day at work. 


Option 4: Food and Beverage Swag

Who doesn't love free food? This option works well for all kinds of events, from trade shows to holiday parties. That said, one challenge comes with this kind of swag - dietary restrictions. Some guests might not eat gluten, sugar, meat, or other food items. So, you'll need to have alternative bags available. One easy way to avoid this problem is just to incorporate various types of candy. Most people can eat candy in moderation, or they can give it to their family and friends after the party. This option is challenging if you're hosting a virtual trade show or other event, but it is possible. It's best to stick with dry packaged foods that won't spoil or make a mess in transit. 


Option 5: Swag for the Whole Family

Some events are a family affair, meaning that you should accommodate guests of all ages. Some examples of family-friendly swag can include stuffed animals and miniature versions of popular games. This way, guests can use the gifts after the party for an even better experience. 

Bonus: This Works Well for Virtual and Hybrid Events!

No matter what virtual venue you use, your guests are likely attending from their homes. As such, offering family-friendly swag can make it easier for kids and spouses to enjoy the party. For example, if you're playing a game during the event, you can send cards or game boards to attendees beforehand. 


Option 6: Corporate Culture Swag

What does your company stand for? What are your corporate values? You can incorporate these elements into your swag bag. For example, if your sustainability commitment is a central component of your business, you can put recycled materials and products in the bag. Similarly, if your corporate culture is built on collaboration and community, you can put tasks or games that require teammates. This way, guests have to work together to achieve goals or win prizes. 


Let the Virtual and Hybrid Events Company Help You Plan Your Next Gig!

Hosting a virtual or hybrid event can come with challenges, many of which are new to event planners and coordinators. Fortunately, the right virtual and hybrid event platform can help you fulfill your event goals. Whether it's adding digital swag bags to your event or finding the best virtual event platform, a reputable software like 6Connex can prepare you for success! Contact us today to find out more, or schedule a virtual event demo today.

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