--- title: Marquee Conference on a Shoestring Budget | 6Connex Virtual Platform description: Even if you don't have the budget for a marquee live event, a virtual summit can let you provide a valuable shared experience for your prospects, customers, team members, and partners. Learn more here. image: https://info.6connex.com/hubfs/virtual%20summit%205.jpg --- [![logo](https://info.6connex.com/hubfs/Imported%20images/logo.svg)](https://www.6connex.com/) - Products - Platform - [Pricing](https://www.6connex.com/pricing/) - Solutions - About Us - Resources [See 6C In Action](https://www.6connex.com/about-us/virtual-event-experience/) [Book A Demo](https://www.6connex.com/request-demo/) # Virtual Summits: Marquee Conference on a Shoestring Budget [Barbara Kozanecka](https://info.6connex.com/blog/author/barbara-kozanecka) Aug 3, 2018 11:43:00 AM [mailto:hello_marketing@6connex.com?subject=Check%20this%20out%20from%206Connex](mailto:hello_marketing@6connex.com?subject=Check%20this%20out%20from%206Connex) [Download Now!](https://info.6connex.com/blog/virtual-summits-conference-on-a-budget#join-team-ct-sec) ![person attending a virtual summit on their mobile device](https://info.6connex.com/hubfs/virtual%20summit%205.jpg) These companies are among the few that can claim such high attendance, along with the ecosystem and the budgets to support it. Many mid- to large-sized enterprise companies, however, have a lot of customers, prospects, and partners who want to connect—and often need to connect—in order to move their individual business interests forward. So what's a marketer to do?   ## Virtual Events to the Rescue! A [virtual summit](https://info.6connex.com/blog/youve-decided-to-host-a-virtual-summit-now-what), also known as a virtual event, is an online event that goes far beyond a single webinar presentation to create a shared virtual experience for prospects, customers, salespeople, and partners where they can learn, share, buy, and sell. Kara Widdison of SnapApp recently called virtual summits “the newest tool in a modern demand gen marketer’s arsenal to drive engagement with a skeptical audience jaded by constant bombardment with messaging in today’s saturated digital space.” Companies like Hootsuite and [BambooHR](https://info.6connex.com/resources/case-studies/bamboohr-virtual-hr-conference) are attracting thousands of live attendees who view vast amounts of content while enjoying live presentations and networking. Partners or sponsors are invited to participate, showcasing their solutions in virtual booths full of resources, staffed by salespeople and product experts for quality Q&A. Unlike the virtual tradeshows of the late 1990s, virtual summits have ability to create real connections and drive real revenue. Virtual summits include several key elements:   ### Thought Leadership Content is always the draw. Whether the live agenda includes a handful of sessions or a follow-the-sun program, the speakers and topics must have significance with the audience. No one wants to give up valuable time to hear a product pitch. Aim to educate attendees and inspire action for optimal success following your event.   ### Presentations Wrapped in Context Once the content is on target, virtual summit organizers can focus on the experience. Live sessions can be surrounded by moderated chats, a wall of videos, product launch resources, a trivia treasure hunt, surveys, invitations to in-person events, offers, promotions or just about anything else you can imagine. Virtual events offer a true experience for attendees and staff alike.   ### Gathering of an Ecosystem While often not on the scale of Salesforce, most enterprise organizations have partners who add value, such as software providers, systems integrators, value-added resellers, and consultants. A virtual summit is an ideal place to bring this ecosystem together, drawing on the larger community to create a sense of excitement and purpose. Social media around the online event then amplifies the conversation, reaching a broader audience with greater impact.   ### Longer-Term Connections Virtual summits don’t require a specific time and place for connection. Smart enterprise organizations host a live summit over one or more days and then look ahead to using the virtual environment to invite the community back again and again. Attendees can easily come back to watch sessions they missed or browse resources at their leisure, and the options are almost endless: hosting “lunch & learn” chats or “ask the expert” sessions are two successful ways to extend the connections.   The cost and level of complexity involved in producing a virtual summit are far less than most physical conferences—and certainly far less than the likes of Oracle OpenWorld or Dreamforce. This means more marketers can create marquee events for their own companies, sharing their thought leadership in a true experience that extends beyond the short duration of a live event. If you want to learn more about virtual summits, keep an eye on our blog. In the coming weeks, we’ll share more about their benefits as well as our favorite tips and tricks for interaction and our best advice to get started. Can’t wait? Connect with a [virtual event planning expert](https://www.6connex.com/contact/) at 6Connex today.   [![REQUEST A DEMO](https://no-cache.hubspot.com/cta/default/3418959/0cc21a92-6bbe-44bc-8000-1adcd133925c.png)](https://cta-redirect.hubspot.com/cta/redirect/3418959/0cc21a92-6bbe-44bc-8000-1adcd133925c) ## Want to Hear More from Us? ## Related Posts [Virtual Event Tips](https://info.6connex.com/blog/topic/virtual-event-tips) 5 min read | February 7, 2018 ## [Engaging Participants in Your Online Event](https://info.6connex.com/blog/engaging-participants-in-your-online-event) You’ve been planning your virtual event for a while now, and have created a supreme virtual environment with all the bells and whistles. You’ve secured keynote speakers,... [Read More](https://info.6connex.com/blog/engaging-participants-in-your-online-event) [Virtual Event Tips](https://info.6connex.com/blog/topic/virtual-event-tips) 8 min read | December 10, 2024 ## [Virtual Trade Show Benefits](https://info.6connex.com/blog/virtual-trade-show-benefits) Trade shows have long been a cornerstone of industry networking and marketing. They offer businesses a platform to showcase their products, connect with potential customers,... [Read More](https://info.6connex.com/blog/virtual-trade-show-benefits) [Virtual Learning, Education, & Training](https://info.6connex.com/blog/topic/virtual-learning-education-training) 14 min read | December 25, 2024 ## [Virtual Events Examples: E-Learning, Businesses, & Non-Profits](https://info.6connex.com/blog/virtual-events-examples) The most common virtual events that companies create include virtual trade shows, virtual job fairs, virtual sales-meetings, company-wide gatherings, or virtual... 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