Virtual Event Tip Sheet: Using The Leaderboard for Gamification
Jul 10, 2018 3:41:19 PM
Get smart about gamification to engage attendees across your program – with your content, your staff, your sponsors/partners, and each other.
While true games like trivia or concentration can distract attendees from your content, borrowing from the gaming world can focus attendees’ attention on the activities most important to your program goals.
The Leaderboard is a perfect blend of game mechanics and content metrics that drives competition among your audience.
Some people will take actions only to gain points, not because they are interested in the content. Balance that with knowing attendees are being exposed to content they may not have otherwise seen, creating more possibilities for interest and connection.
Ask select sponsors or partners to provide the rewards. This is great way to get additional exposure and to generate some goodwill with the audience. Even better if the rewards somehow reflects the sponsors products, hometown or personality – get creative!