Successful Sales Kickoff: Tips for In-person, Hybrid, and Virtual SKOs
Oct 25, 2022 2:00:00 PM
What’s a great way to get your teams on board and aligned with your company’s goals? An exciting sales kickoff event (SKO)! A virtual sales kickoff makes sense when you have team members across the country. When considering a virtual SKO, having the right virtual event platform can increase engagement, enhance networking, and build and reinforce relationships between far-flung colleagues.
Virtual events are one of the best ways to unite everyone simultaneously in one place. A virtual SKO is an excellent opportunity to evaluate past performance, reward high-performing employees, communicate strategies, reinforce the company’s culture and values, educate the team on new products and services, and network. And don’t overlook entertainment: virtual sales kickoffs are an excellent way to build momentum heading into a new sales year, and savvy event organizers will heighten the excitement by playing games, sharing user-generated content such as TikTok videos, and playing an SKO-specific playlist during short breaks or when introducing speakers.
It’s important to define measurable objectives to evaluate the success of an SKO, and here are some virtual sales kickoff ideas and tips for achieving them:
Sales kickoffs don’t have to be entirely virtual. Hybrid events can be just as successful, if not more! Since they help cater to individual participants’ needs, event tech integrations will play a significant role in the success of a hybrid event.
When considering a hybrid sales kickoff, here are a few things to consider:
If you’re choosing to host your SKO in person this year, remember that planning in advance is key. If you’re inviting speakers, customers, and industry thought leaders to present in person, you want to give everyone as much lead time as possible to align calendars and arrange travel. Here are some tips to make end-to-end planning easy:
Your sales kickoff agenda should be a celebration that aligns sales teams to organization goals and promotes collaboration and camaraderie. Make the most of it by leveraging state-of-the-art features in an all-in-one virtual event platform.
For a successful sales kickoff, look no further! 6Connex’s cloud-based product portfolio includes event management tools, in-person event apps, virtual venues, webinars, learning management, and more. To learn more about how to hold an SKO in any format, 6Connex can help. Request a virtual event platform demo today.