3 Ingredients to a Successful SKO

A well-done SKO will align priorities, motivate your sales team, generate energy around offers and products, and celebrate past successes. Planning it in advance is key. At 6Connex, we understand this, and because we’ve hosted hundreds of SKO events for organizations of all sizes and in all industries, we know an SKO is no ordinary sales meeting. Engaging your sales reps by delivering educational content, scheduling motivational speakers, and sharing new tools that will help them improve their efficiency requires planning. We also know that regardless of whether your SKO is virtual or physical, the recipe for success is one and the same:

1. Content, Content, Content

Organize sessions that are interesting and engaging, with information that helps your reps perform better. Review market trends. Celebrate company achievements. Publish customer testimonials. In fact, consider inviting a customer representative to present their business use case at your event. You can also invite your own sales reps to share successful approaches and experiences, and schedule panel discussions with your sales leaders to answer questions, share insights, and reflect on this unique year.

In a virtual event, sharing this content is efficient and easy. 6Connex offers webcasting tools that allow your speakers to engage with your audience, present content and videos, and interact with the audience via live Q&As. You can also launch live polls during presentations, allowing your event planners and content presenters to react to the results in real time.

In addition, it’s important – and easy – to switch presentation formats during a virtual event to maintain engagement.  Be sure to mix and match individual presentations with panel discussions, Q&A sessions, engaging videos such as new product introductions, live demonstrations of solutions, etc.


2. Engage and Network at All Levels

Sales teams welcome the opportunity to interact with their peers in open forums, ask questions, provide their thoughts on business processes, and share their experiences in the field. They also love to engage with each other more informally to network and learn. This is an important part of the SKO experience, so make sure your teams have the opportunity to do this with ease.

On a virtual event platform like 6Connex, we encourage our customers to create leadership lounges, where sales reps and sales enablement teams can submit questions directly to the company leadership in a fun and purposeful way. We also encourage our customers to build a sales rep lounge, where you can run multiple, moderated chats about either the session presentations or topics you believe will be of interest to your teams. These sessions bring new perspectives and generate ideas that can be leveraged by the entire organization.

It’s also important to remember to encourage colleagues to meet each other.  Consider creating a “meet the team” room or wall, where your team members can share videos or pictures.


3. Celebrate Your Team Members

There are many benefits to a virtual SKO, like growth within your team; and acknowledgement of individual and group successes goes a long way. Share achievements and shine a light on this year’s “wins.” Make sure you not only recognize those who have met or exceeded quotas, but those who have creatively dealt with challenges – your teams likely had more than their fair share in this unusual landscape!

In the 6Connex virtual environment, you can design sessions to specifically recognize team members or even create an awards room, where you can display team members’ pictures and summaries of their achievements. Including a short video from each team member accepting their award is always engaging.


Plan Your Virtual SKO

If you would like to plan your virtual SKO, contact us today. We want to hear from you.  

Want to learn more about planning a virtual SKO? Join our upcoming webinar below!


New call-to-action


Additional Resources:

5 Key Benefits of a Virtual SKO

Want to Hear More from Us?

Related Posts

4 min read | July 10, 2018

Virtual Sales Meetings & Virtual Trainings — Part 3, Employee Reactions

Where the Rubber Meets the Road - What Do Employees Think? Once you’ve studied the benefits of virtual sales meetings and made the decision to move forward with a virtual... Read More
4 min read | June 28, 2018

Virtual Sales Meetings & Virtual Trainings — Part 2, Overcoming Hurdles

In our last article, Virtual Sales Meetings & Virtual Trainings — Part 1, The Benefits, we reviewed numerous advantages of virtual sales meetings. Of course we’re big fans,... Read More
5 min read | August 25, 2021

4 Ways to Build an Engaging Sales Kickoff Agenda

Executing a sales kickoff (SKO) takes significant planning and a keen eye for detail; you want the entire event to go off without a hitch. The agenda or schedule of events is... Read More