When you’re getting ready for your sales kickoff (SKO) meetings, building a meaningful agenda is one of the essential parts of preparations. This helps prioritize the topics you want to cover and will keep the discussion on track. It would help if you positioned your sales kickoff to build team cohesion, generate enthusiasm about your company’s products, services, and roadmap, and align on goals.
If part or all of your sales team is remote and you’re planning a hybrid or virtual sales kickoff, the next important part of your preparations is selecting the right virtual venue for hosting a hybrid event or virtual meeting. Preferably one with state-of-the-art event tech integrations and engagement tools to encourage interactions and keep your team motivated from opening to closing remarks.
What goes into a great sales kickoff agenda? The best way to build an agenda is to establish concrete goals for your meeting and then align the agenda to these goals. For example: What does everyone need to learn? How will you motivate the team? What products or services will you showcase, and who will present them? Do you have new team members, and if so, how much networking is necessary?
Create a clear, realistic schedule for the entire event. Ensure you’re accommodating time zones and not removing people from their day-to-day responsibilities beyond what’s practical. You may even want to consider hosting half-day events across a more extended period. This gives employees time to catch up on emails and other activities.
Determine how much time you need for a welcome, a year-in-review session, training, networking opportunities, a keynote speaker, competitive reviews, closing remarks, and entertainment. Then decide what the best schedule format is. If the kickoff must take place all day over multiple days, try to limit the number of days to two. A two-day session is usually the sweet spot, providing enough time to cover your agenda without burning employees out.
Is your organization hosting a virtual or hybrid SKO in the near future? Contact the team at 6Connex and request a virtual event platform demo today.