Event Management Software Isn't Just for Virtual Events Anymore
Oct 19, 2022 10:00:00 AM
Companies and event planners have realized the effectiveness of virtual event solutions and embraced virtual events with open arms. Although many events are once again being presented in person, people have come to expect a hybrid component to be part of their event to complement, or accommodate individuals and teams that forgo traveling, etc. However, event organizers are unwilling to let go of some of the features and functions they discovered - and enjoyed - when hosting virtual events. Many are pivoting to a hybrid event format, where virtual components are leveraged to either complement the in-person experience or provide access to event experiences for remote attendees.
When organizing an event, planners should be sure to leverage event management software that is flexible enough to enhance in-person and virtual experiences. Most event management platforms will also offer state-of-the-art event tech integrations so you can enhance the event experience with the latest apps. But with so many solutions on the market, it can be hard to determine what best meets your needs.
Let’s start here.
Event management software streamlines and automates many workflows in event planning and hosting. Features usually include event marketing and registration, ticketing and payments, attendee check-in and badging, digital lead capture, contact sharing, sponsorship exposure, live streaming, engagement tools, networking capabilities, push notifications, event analytics and reports, and more.
If it sounds like a lot to evaluate – it can be. There are now many virtual event solution providers in the marketplace, making it difficult for event planners and marketers to know how to choose between opposing platforms. Here’s some advice:
Start with a list of “must have” and “nice to have” event management software features and functionality for both your “present state” and your “future state,” and then seek an event tech provider that can accommodate your current needs and grow with you. Be sure the platform you select can integrate with your technology infrastructure, and take care the provider’s account management team understands where you are, where you want to go, and how you want to deliver. Do your homework and ask questions about the onboarding process, platform maintenance, upgrades, etc.
The real question is, “Why not?” There are a few reasons why event management software is a critical ingredient to any event, in any format:
Here is a list of basic questions to get you started when evaluating how to choose event management software:
The answers to these questions will help guide your decisions. Here are some “nice to have” features that may also be worth exploring in your evaluation process.
From in-person events to hybrid events to virtual events, having the right platform will set you up for success. For more information on choosing the right event management platform, request a virtual event platform demo and speak to one of our associates today.