How Virtual Events Can Create Lasting Engagement for Your Brand
Jun 10, 2022 10:00:00 AM
Think back to a time before the pandemic. The event space was thriving, with organizers and coordinators looking for fresh, exciting ways to engage their audiences and leave a lasting impression. Then, COVID-19 hit, and the entire industry shut down practically overnight. Venues were closed, events were put on indefinite hold, and the future was uncertain.
Fortunately, this industry is nothing if not adaptable. Also, since the pandemic hit at a time with advanced technology, it was easier than ever for promoters, coordinators, and marketers to figure out how to host events virtually. This way, guests could stay safe and social distance without losing the fun and excitement of an in-person event.
The pandemic is drawing to a close, and in-person events are roaring back with a vengeance. But, does that mean the end of virtual and hybrid event technology? Actually, just the opposite. Events are no longer just limited to a specific city or venue. Coordinators can expand to include guests from anywhere in the world. Now is the perfect time to take the lessons from the last two years and figure out how to incorporate new event tech into the traditional framework and incorporate virtual or hybrid events year-round.
One option is to produce content that can yield audience engagement throughout the year. So, not only can event coordinators expand past a specific venue, they can extend the event to be whenever is most convenient for guests. It is an exciting time to host virtual events, and we're here to help you get the most mileage from each gathering. Let's dive in and discover how to get year-round engagement from a single event by using virtual event technology.
Pre-pandemic, the idea of event content being available in perpetuity seemed strange and impractical. If guests wanted to get the event experience, they would have to attend in person. Now, many coordinators are shifting their focus and expanding their mindset. Why can't event materials be accessible afterward? Who's to say that guests can watch a seminar or participate in event-specific games and surveys? With the right technology, virtually anything is possible.
That said, year-round event engagement is not without its challenges. First of all, guests have to be open to the idea for it to work. Thankfully, many people have experienced virtual or hybrid events over the last two years, so they're more familiar with the concept now than they were before.
Another challenge for creating year-round event engagement is making the content both relevant and exclusive. After all, if guests can just watch videos or participate in online games for free after the event, what incentive do they have to attend or continue revisiting the content? Realistically, coordinators need to create both in-person and virtual content to appeal to different groups of attendees. In some cases, one person could experience both to get the most out of their ticket purchase.
An example comes from World Champions, LA Rams who recently launched a year-round virtual venue to provide innovative brand engagement opportunities for fans, corporate partners, and other stakeholders to engage with the team. The 6Connex-powered virtual technology allows fans to stay connected with the Rams year-round, providing unique content around various NFL tentpole moments and community-focused events.
Overall, year-round event engagement is a bit tricky but easily doable. With a bit of creativity, coordinators and hosts can get a lot of mileage from a single virtual event.
Here are some top reasons to invest in virtual technology for your live events.
Okay, so year-round content is possible, and there are some compelling reasons to invest in it. Now, the question is, what kind of creative content ideas work as evergreen event material? While you can get pretty clever with the specifics, here are some top options:
Finally, it's time to bring everything together. You know what kind of creative content you want to produce and the value it can bring. Now, how can you incorporate virtual event technology into your in-person event? Thankfully, 6Connex has all the tools you need to make year-round engagement happen with options like:
Are you ready to see what virtual event technology can do for your live events? If so, we can help you make the most of your next gathering. Now, you don't have to feel limited to a specific day or time to get audience engagement from a single event. With our technology, insight, and expertise, you can maximize your ROI and take your events further than you ever imagined. Contact us today to find out more!