Using webinars as part of a content marketing strategy is increasingly popular because they allow you to demonstrate thought leadership and interact with audiences to create engagement, which you can measure through unique tracking capabilities.
If you’re thinking about “going virtual,” you’re probably also wondering where to start. Virtual events take place within a highly interactive, online environment with rich content, multiple locations, live chat rooms, and webcast sessions. Because they can track every click by a potential prospect to highlight specific interests, virtual events can generate highly qualified leads for the organizers, while providing the audience with a quick and easy way to do the planning, methodology and best practices behind it.
The 6Connex Playbook to Planning Your Next Virtual Event will guide you towards your virtual event’s success based on events for a variety of industries and use cases. Download our e-book today!