How to Plan a Successful Event: Know Your Target Audience
May 27, 2022 10:00:00 AM
How do you find your target audience? This is a question that many businesses find themselves unable to answer. Some guides offer target audience examples, but companies need to know the definition of target audience so they can identify their own targeted demographic.
A target audience is the demographic that your event is intended to reach. It is essential that businesses come up with a target audience because they must tailor the event's message to their potential customers. Many businesses make their events and the related promotional material too generalized with the hope of attracting the largest audience. Instead, their message ends up connecting with very few. Read on to learn how businesses can define their target audience.
The factors that businesses must consider when defining their target audience vary depending on whether the business is B2B or B2C. If a business deals with consumers directly, they should take into account age, gender, race/ethnicity, income level, education level, and nationality. If a business sells to other businesses, they should consider both the business as a whole and the employee who makes the purchase decision for this business. They should consider the employee as a consumer. However, they also need to consider the industry, size, age, budget, and ambitions of the business.
Knowing your target audience offers several benefits. First, you will be able to create messages that resonate deeply with your intended audience. This can make your business' promotional material more effective. Your business will also have a deeper connection with your customers, resulting in loyal, long-term relationships. Finally, your current customers will evangelize your business to their colleagues, allowing your firm to grow organically.
If you're planning an event, it is vital that you tailor it to your target audience. You can do this by tailoring the messages passed within the event, such as the event's presentations and brochures. You should also strive to choose speakers who are either from the same demographic as the customer or from a more successful demographic that your customers want to be a part of.
In practice, understanding your target audience and tailoring an event to their needs can be tricky. This is true whether you're planning traditional events, hybrid events, or events at a virtual venue. Thankfully, the 6Connex virtual event platform can help. The platform offers engagement tools and event tech integrations that help you tailor an event experience to your clientele. 6Connex's virtual event products even allow you to set up sustainable events.