What is Virtual Environment Optimization (VEO) and Why You Should Consider It
Aug 16, 2022 8:45:00 AM
Virtual reality is a mile marker along our collective journey towards digital transformation, and the latest buzzword in the market is Virtual Environment Optimization (VEO). While it may sound confusing, the definition is pretty straightforward. VEO is about using virtual reality strategies, tools, and technology, to their best advantage to attract and retain audiences.
In simple terms, virtual reality uses computer technology to create simulated 3D environments where people can interact. This can include objects, scenes, and other graphically enhanced elements to make the environment seem real. Individuals can listen and observe but cannot touch these objects.
There are five types of virtual reality:
Virtual reality and augmented reality both create experiences that merge the virtual and real world with 3D visuals. However, there are major differences between the two.
Augmented reality enhances real life experiences by changing the regular, physical world into a virtual world, overlaying colors, videos, pictures, information, and data to the landscape seen through the lens of a camera phone or video viewer.
While augmented reality uses real-world settings, virtual reality is strictly virtual. The user uses a headset and headphones to completely replace the physical world with a virtual one, and once inside, the user can do anything - fight alongside the Avengers, eat breakfast in Italy, and/or drive an F1 car in Monaco, for example.
Virtual technology can play a significant role in marketing for businesses and there are substantial opportunities for companies considering a virtual venue to facilitate remote work, host fundraisers and conventions, deploy education and training programs, and more.
Some fields and industries using virtual reality include:
As consumers demand more immersive, online shopping experiences, it stands to reason more retailers will include augmented and virtual reality features in their e-commerce experiences. For example, Nike’s VR world experience allows shoppers to try on shoes and clothing and IKEA uses augmented reality to enable shoppers to place furniture in their homes.
Because search engine optimization plays such a large role in online marketing and e-commerce, it’s therefore likely virtual environment optimization will be the next evolution in SEO, and savvy digital marketers are now making sure the audio and video content in their virtual environments is optimized for search engines. Tactics include using interactive videos and 3D environments, ratings and reviews, and location-based geo-targeting.
Experts predict virtual reality and augmented reality will boost global GDP by at least $1.5 trillion by 2030. By using virtual platforms, retailers can tell stories, create memorable experiences, and showcase products in unique and fun ways to increase brand engagement and loyalty.
In medicine, education, architecture, journalism, and the military too, virtual reality is also catching on. There’s no limit to the opportunities virtual reality introduces, but prioritizing virtual environment optimization is an integral part of any use case.
Interested in learning more? Request a virtual event platform demo from the 6Connex team today.