Posts by Lisa Farrell

4 min read | October 9, 2018

Back to Basics—What Are the Benefits of Virtual Events?

Let’s take a look at 5 top benefits of hosting virtual events. Cost Savings Transportation, hotels, production crews, equipment rental, staffing fees, creative services,... Read More
5 min read | October 3, 2018

Back to Basics—How Can You Make Money with Virtual Events?

Filling the Pipeline One of the most popular applications for a virtual event platform is the marketing conference, often called a virtual summit. Hosts invite prospects... Read More
6 min read | September 24, 2018

Back to Basics: What Is a Virtual Event?

The Cocktail Party Answer “It’s an event a bit like a cocktail party, where people connect and talk—minus the drinks. Or like a typical in-person tradeshow with tables or... Read More
4 min read | August 16, 2018

3 Ways to Recruit Smarter in a Competitive Job Market

Virtual recruitment solutions offer companies many benefits when it comes to finding and hiring top talent. Here are three ways you can use virtual events and environments... Read More
4 min read | August 3, 2018

Virtual Summits—Marquee Conference on a Shoestring Budget

These companies are among the few that can claim such high attendance, along with the ecosystem and the budgets to support it. Many mid- to large-sized enterprise... Read More
4 min read | July 27, 2018

How Do Virtual Events Compare to Physical Events?

Many multi-sponsor marketing events are still physical events, and last week I had a chance to attend one. I flew from San Francisco to Denver to attend keynotes and... Read More
3 min read | July 18, 2018

Virtual Event Inspiration — Volume 2

Franchise Promotions Last month kicked off with a unique program for a global hardware chain and its local franchisees. To share new hardware promotions and drive... Read More
3 min read | July 10, 2018

Virtual Sales Meetings & Virtual Trainings — Part 3, Employee Reactions

Real Results from Going Virtual SonicWall—Active Engagement and Dramatic Savings The great news is many enterprise organizations have taken the leap before you, and we... Read More
3 min read | June 28, 2018

Virtual Sales Meetings & Virtual Trainings — Part 2, Overcoming Hurdles

That doesn’t mean, however, that there aren’t potential hurdles. Whether you’re making a change from physical events to virtual events or adding a virtual training element... Read More
3 min read | June 22, 2018

Virtual Sales Meetings & Virtual Trainings — Part 1, The Benefits

Over the next few blog posts, we’ll break down the pros and cons of virtual sales events and take a look at how your employees could be impacted so you can make the right... Read More
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