6Connex Blog

5 min read | June 7, 2021

Adapting Your Marketing Strategy to the Reality of Virtual Events

In a world nearly turned upside down by COVID, it’s refreshing to recognize that some things actually have not changed much in the past year. Consider, for instance, the... Read More
6 min read | June 1, 2021

Redefining the Terms of Marketing Engagement with Virtual and Hybrid Events

For some, a virtual event is a one-to-many webcast. For others, it’s a well-administered Zoom call. Still, others aspire to produce virtual events that combine the best... Read More
6 min read | May 27, 2021

The Future of Virtual Events is Artificial Intelligence Matchmaking with 6Connex

  With in-person events on hold, attendees successfully learned to shift from traditional events to those on virtual and hybrid event platforms. There are... Read More
12 min read | May 20, 2021

5 Successful Hybrid Event Examples

Successful hybrid events – you can do it, too   “In 2020, the pendulum swung all the way from in-person events to virtual events, but in 2021 and... Read More
13 min read | April 26, 2021

What is a Hybrid Event? All You Need To Know

Last year, COVID-19 completely revolutionized the events industry and disrupted many business practices across the globe. Organizations quickly halted large in-person... Read More
11 min read | April 19, 2021

How to Create Successful Hybrid Events in 2021

  When planning a hybrid event, consider the following to-do list.   #1 - Start with the Right Environment Hybrid events are designed... Read More
7 min read | February 8, 2021

What’s in a Name?

  And perhaps our favorite question: What does the name 6Connex mean?   For those of you who love a good party game or worship Kevin Bacon... Read More
6 min read | February 2, 2021

2021 Trend: CMOs Exploit and Adopt Virtual Environments

Most companies, even those in old-line industries such as manufacturing, have now gone digital to some extent. Sales teams are holding training online. Human... Read More
9 min read | January 25, 2021

Why Virtual Events are the New Media Platform of 2021

But with a record number of virtual environment builds in 2020, we can say unequivocally that the most successful organizations have let go of biases and not tried to... Read More
9 min read | December 17, 2020

Plotting Your Virtual Event Strategy for 2021 and Beyond – Webinar Q&A

  The audience was given a chance to interact with our Q&A session throughout the duration of the webinar. Below we have listed the various questions asked by... Read More
5 min read | December 2, 2020

Virtual Events Help Organizations Find their Place Online

  “P” is for “Place”    As the world changes, firms are finding ways to adapt to these changes. For example, one of the four “P’s” in marketing... Read More
5 min read | November 19, 2020

Need a Change of Scenery? Now You Can Visit your Office… Virtually

By Holly Mack Me neither.   Because of the COVID-19 outbreak, a substantial percentage of the U.S. workforce has been working from home for most of... Read More
6 min read | August 10, 2020

3 Ingredients to a Successful SKO

  A well-done SKO will align priorities, motivate your sales team, generate energy around offers and products, and celebrate past successes.  Planning it in... Read More
7 min read | August 3, 2020

Virtual Trade Shows Give the Environment a Break

  The Numbers Add Up   Consider, for example, one of most visible impacts of in-person trade shows and industry events on the environment:... Read More
3 min read | July 7, 2020

6Connex Appoints Luiz Martins as Chief Marketing Officer

6Connex, the global leader of cloud-based virtual events, today announced Luiz Martins joined the thriving software company as Chief Marketing Officer. Bringing 25... Read More
22 min read | June 9, 2020

How to Choose a Profitable Virtual Summit Topic

But what does it mean to have a successful online summit topic, and how do you choose one?   Whether you’re running a virtual summit for lead generation Read More
7 min read | June 9, 2020

Virtual Town Halls and Virtual Benefit Fairs

Keep employees up to date and informed with your business strategy and critical company updates with virtual town halls, online meetings, and virtual benefit fairs. Read More
6 min read | April 27, 2020

6 Tips for Selecting the Right Virtual Events Platform

But with a deluge of complex requests, how are virtual event platform providers managing the increase in demand? And how do you choose between opposing virtual event... Read More
10 min read | March 30, 2020

Enable Social Distancing by Taking Your Business Online During COVID-19

  The good news: you’re not alone. Globally, employers are implementing social distancing practices at the workplace. These include reducing the number of... Read More
9 min read | February 25, 2020

The Show Must Go On: How to Leverage Virtual Events to Protect your Employees from COVID-19 during Trade Show Season

Sponsors and attendees alike are downgrading or withdrawing their participation, prompting event organizers to postpone and even cancel their events.  Stated... Read More
18 min read | February 14, 2020

Virtual Events vs. Physical Events: The Definitive Pro-Con List

With such powerful results, multi-sponsor marketing events that have always been predominantly physical are now turning into virtual summits. Companies are learning... Read More
7 min read | August 1, 2019

A Webinar Follow-up Strategy that ALWAYS Generates Leads

  And if you’re like most, you probably post the on-demand link somewhere on your website and watched views trickle in overtime.   But what if... Read More
17 min read | July 10, 2019

Virtual Events Examples: E-Learning, Businesses, & Non-Profits

  Virtual events are not limited to these areas, however – any type of program that requires the attention of a large audience in one place can go virtual... Read More
15 min read | July 7, 2019

Top 6 Virtual Trade Show Benefits: Why Opt for a Virtual Trade Show?

Here’s why:   The ability to generate qualified leads directly from your office without having to run up expensive travel bills makes virtual trade... Read More
17 min read | July 4, 2019

6 Mistakes to Avoid When Hosting a Virtual Event

Many marketers have picked up on the new valuable trend of hosting virtual summits: An educational, webinar-like event growing in popularity among organizations for... Read More
31 min read | June 27, 2019

Your Ultimate Guide to Hosting a Virtual Career Fair in 9 Easy Steps

  Luckily, we’ve created the ultimate guide to hosting an online career fair, complete with a useful infographic below. Here we’ve outlined the 9 most... Read More
23 min read | June 11, 2019

The New Way to Present Benefits to Employees: Going Virtual

In traditional benefits fairs, less than half of the working populace actually understand the benefits available to them.   If employees don’t... Read More
12 min read | June 5, 2019

Demand Generation Solutions: How Virtual Summits Can Drastically Drive Results

That’s when they come across the results-driven phenomena that are virtual summits, which includes benefits like: Expanding brand awareness Enhancing network... Read More
4 min read | April 11, 2019

Why You Should Host A Virtual Benefits Fair For Your Employees

Outlining the many reasons for hosting a virtual benefits fair When choosing a job, the benefits package is a large factor for many employees. Even current employees... Read More
3 min read | April 11, 2019

How To Create An Engaging Virtual Environment

Virtual environments are great for saving time and money, while having a broader reach. But the goal for creating a successful virtual environment is to make it... Read More
3 min read | April 11, 2019

Must Have Elements In Your Virtual Environment

There are so many different ways you can approach a virtual environment, from all of the visual elements to downloadable collateral. But there are certain elements you... Read More
3 min read | March 12, 2019

How to Host an Employee Virtual Benefits Fair

Five steps to jumpstart your virtual benefits fair Congratulations on deciding that you want to host a virtual employee benefits fair for your employees! But how do you... Read More
3 min read | March 5, 2019

Using a Virtual Benefits Fair to Help Employees During Open Enrollment

Be a true resource for your employees as they make benefits decisions A virtual benefits fair is an online event that is focused on employee benefits. Of course, when you... Read More
18 min read | February 5, 2019

3 Steps to Lock in Speakers for Your Virtual Event in 2019

But there’s one little (big) situation: you are not sure how to conduct speaker outreach. We know it can seem a bit intimidating, especially because speaker outreach is... Read More
9 min read | January 29, 2019

6 Things To Help You Find Your Ideal Virtual Summit Topic

We are going to break down everything you need to know in order to come up with a winning virtual summit topic. You will learn how to: Align your vision and goals ... Read More
21 min read | December 11, 2018

How to Create a Virtual Conference in 7 Steps

New Year, new marketing strategies.   The creative senses of marketers everywhere are tingling with innovative ideas to add value and generate leads... Read More
13 min read | December 5, 2018

How to Launch a Virtual Event for Lead Generation

  While virtual summits offer the traditional benefits of trade shows  (accelerating brand awareness and marketing your product/service), they also cast a larger net... Read More
5 min read | November 27, 2018

10 Tips to Prepare for Your Virtual Career Fair

  1. Develop your event budget There are many factors to consider when creating the budget for your virtual career fair. Variables such as the event scope, features... Read More
5 min read | November 14, 2018

6 Mistakes To Avoid When Hosting a Virtual Summit

What is a Virtual Summit? If you are not on the bandwagon yet, virtual summits help businesses gain authority in an industry, subsequently creating a space where ROI for... Read More
2 min read | November 5, 2018

Virtual Summits are the New Frontier in Demand Gen

Save On Event Costs By Going Virtual Hosting and attending physical events and conferences can cost companies hundreds of thousands of dollars. Direct event costs like... Read More
4 min read | October 9, 2018

Back to Basics—What Are the Benefits of Virtual Events?

Let’s take a look at 5 top benefits of hosting virtual events. Cost Savings Transportation, hotels, production crews, equipment rental, staffing fees, creative services,... Read More
5 min read | October 3, 2018

Back to Basics—How Can You Make Money with Virtual Events?

Filling the Pipeline One of the most popular applications for a virtual event platform is the marketing conference, often called a virtual summit. Hosts invite prospects... Read More
6 min read | September 24, 2018

Back to Basics: What Is a Virtual Event?

The Cocktail Party Answer “It’s an event a bit like a cocktail party, where people connect and talk—minus the drinks. Or like a typical in-person tradeshow with tables or... Read More
4 min read | August 16, 2018

3 Ways to Recruit Smarter in a Competitive Job Market

Virtual recruitment solutions offer companies many benefits when it comes to finding and hiring top talent. Here are three ways you can use virtual events and environments... Read More
8 min read | August 9, 2018

You’ve Decided to Host a Virtual Summit—Now What?

A collaborative online event, a virtual summit connects your audience to your content. Thought leaders present keynote presentations, and the audience can interact with... Read More
4 min read | August 3, 2018

Virtual Summits—Marquee Conference on a Shoestring Budget

These companies are among the few that can claim such high attendance, along with the ecosystem and the budgets to support it. Many mid- to large-sized enterprise... Read More
4 min read | July 27, 2018

How Do Virtual Events Compare to Physical Events?

Many multi-sponsor marketing events are still physical events, and last week I had a chance to attend one. I flew from San Francisco to Denver to attend keynotes and... Read More
3 min read | July 18, 2018

Virtual Event Inspiration — Volume 2

Franchise Promotions Last month kicked off with a unique program for a global hardware chain and its local franchisees. To share new hardware promotions and drive... Read More
3 min read | July 10, 2018

Virtual Sales Meetings & Virtual Trainings — Part 3, Employee Reactions

Real Results from Going Virtual SonicWall—Active Engagement and Dramatic Savings The great news is many enterprise organizations have taken the leap before you, and we... Read More
3 min read | June 28, 2018

Virtual Sales Meetings & Virtual Trainings — Part 2, Overcoming Hurdles

That doesn’t mean, however, that there aren’t potential hurdles. Whether you’re making a change from physical events to virtual events or adding a virtual training element... Read More
3 min read | June 22, 2018

Virtual Sales Meetings & Virtual Trainings — Part 1, The Benefits

Over the next few blog posts, we’ll break down the pros and cons of virtual sales events and take a look at how your employees could be impacted so you can make the right... Read More
5 min read | June 13, 2018

4 Steps to Hosting Your Virtual Event

Hosting corporate events costs companies hundreds of thousands or sometimes millions of dollars. Expenditures such as travel, venue rental, hotels, decorations, catering,... Read More
4 min read | June 7, 2018

Virtual Event Inspiration — Volume 1

Take a look at some of the latest: Small Business Conference The National Small Business Week first-ever virtual conference brings together thousands of small business... Read More
2 min read | May 30, 2018

How to Choose a Virtual Event Platform

Look at the Details Imagine choosing a hotel as a venue for hosting an on-site tradeshow or conference. You wouldn’t think of selecting a hotel without a site visit to... Read More
5 min read | May 21, 2018

Why Approach Sales Kickoff Differently

“Whatever the size of your organization, a SKO typically represents a relatively significant investment due to travel expenses, meeting expenses, opportunity loss for... Read More
2 min read | May 9, 2018

Flash vs. HTML5 for Virtual Events

Before HTML5, Flash was needed for live streaming. For the past decade, installing a browser plug-in such as Flash was the only way to let rich audio and video content run... Read More
4 min read | April 19, 2018

Content Is King, but Money Talks — Part 3

Paid Attendance With so many free options for learning and networking via online groups, your blog, social media, Khan Academy, YouTube, webcasts, and physical events, how... Read More
6 min read | April 12, 2018

Content Is King, but Money Talks — Part 2

Monetizing Events, Part 2: Sponsorship Revenues In Part 1 of this series, we highlighted five ways an event host can drive revenue opportunities through the sponsorship of... Read More
4 min read | April 11, 2018

Taking A Little Red Schoolhouse Virtual

Childhelp, the nation’s oldest and largest non-governmental nonprofit advocating for abused and neglected children, offers a comprehensive child abuse and bullying... Read More
2 min read | April 11, 2018

A Virtual Town Hall

In many cases, it’s an acquisition or other major corporate change that prompts a town hall or CEO address.  Or maybe your company has made a conscious decision to... Read More
4 min read | April 4, 2018

Content Is King, but Money Talks — Part 1

Monetizing Events, Part 1: Sponsorship Revenues Whether an event is physical or virtual, content drives audience; audience drives sponsors; and sponsors mean revenue... Read More
4 min read | March 21, 2018

Why You Should Use Virtual Onboarding to Train Employees

Virtual onboarding can help engage Millenials. Technology allows us to change our game while inspiring future players. How we educate them is vital to the success of... Read More
2 min read | March 14, 2018

What Is the Shelf Life of Your Conference?

Did you know you can get even more out of your events? You can extend the shelf life of your event, creating value for your audience beforehand and afterward, as well as... Read More
3 min read | March 7, 2018

Want Leads? A Virtual Event Can Help!

A virtual conference or virtual summit is a great opportunity to engage with customers and prospects. By creating a unique space for them to access your content, connect... Read More
4 min read | February 21, 2018

Virtual Learning Breaks Down Walls

Virtual Classrooms Education is evolving. Virtual learning is quickly making its way into the educational realms. Dusty erasers and broken chalk have long been discarded,... Read More
3 min read | February 13, 2018

Key Ways to Promote Your Virtual Event

Here are a few key strategies for promoting your virtual event online:  Optimize Search Engines Think of your target audience and the words they are searching online to... Read More
4 min read | February 7, 2018

Engaging Participants In Your Online Event

At this point, you’re feeling quite optimistic, with the only exception being getting the word out. After all, everyone is constantly inundated by online advertisements,... Read More
2 min read | January 15, 2018

Virtual Events Offer Limitless Learning Opportunities

Businesses are either removing physical events entirely from their agendas or integrating virtual events into their physical ones to encourage training, development, and... Read More
4 min read | January 8, 2018

Live Day is Coming Your Way!

But wait - Are you feeling confident that your live online event will go off without a glitch?  Is your team up to speed and clear with your objectives? Even in the best... Read More
2 min read | January 2, 2018

The New Year - A New Way To Connect

But resolutions are daunting and hard to maintain. Well, 6Connex has one that’s easy and all you need to get started is your smartphone, tablet, or laptop. Its virtual... Read More
4 min read | December 4, 2017

Digital Dodo’s – Second Life

Digital Dodo – Second Life for Businesses Second Life was a once-hailed platform where businesses would conduct meeting and meet their stakeholders. Large blue-ship... Read More
4 min read | November 20, 2017

National Associations Spread Awareness Through Virtual Event Solutions

So wouldn’t it be great to be able to reach the most influential group of industry leaders and decision-makers and share important information with those members without... Read More
5 min read | October 30, 2017

Online User vs. Live Attendee

There’s a lot of valuable time, effort and potential cost put into motion when it comes to creating a memorable event, whether it's a physical or a virtual one. With... Read More
1 min read | October 23, 2017

Replacing Physical Events with Virtual Events

Using webinars as part of a content marketing strategy is increasingly popular because they allow you to demonstrate thought leadership and interact with audiences to... Read More
3 min read | September 25, 2017

Six More Ideas for Your Virtual Conference Sponsorships

1. Preparation is key.  Sales reps may be the last ones to show up for training, but they are crucial to sponsorship success.  While you don’t want reps stalking attendees... Read More
3 min read | September 18, 2017

6 Ideas to Add Value to a Virtual Conference

Here are six ideas that may help with your own virtual event planning – six more coming next week, so stay tuned. Read More
5 min read | September 4, 2017

5 Key Benefits of a Virtual SKO

Sales Kick Offs in particular, are becoming more streamlined into virtual events. There are many advantages to choosing a virtual SKO over a physical one. Cost and... Read More
7 min read | August 28, 2017

How to Set Up a Virtual Career Fair

First, the growing movement to seek out talent where it lives rather than being limited to local areas is making live job fairs obsolete. Technology and best practices for... Read More
2 min read | July 31, 2017

Adventures in Virtual Marketing

Virtual Tradeshow or Virtual Conference Generate more leads and increase the your return on investment in physical events with a virtual tradeshow or conference. Read More
2 min read | July 17, 2017

Virtual Environments - You Already Own the Building

  Of course you wouldn’t. You’d host events all the time. You’d always be available for questions and conversations. I was chatting with our CEO the other day, prepping... Read More
4 min read | July 3, 2017

Virtual Trade Show Benefits

According to the American Express 2016 Global Meetings & Events Survey, the average cost per attendee for a physical conference is $457. Read More
3 min read | March 27, 2017

Virtual Training for the Direct Sales Model

Origami Owl has partnered with 6Connex to launch a new learning initiative aimed at keeping their designers engaged, motivated and selling—strategic imperatives for any... Read More
1 min read | March 20, 2017

A Webinar Theater

All that great webinar content is valuable, long after the live day.  The trick is surfacing the topics to both new and old prospects, while avoiding the “re-tread” – you... Read More
4 min read | February 27, 2017

HR Technology Trends in 2017 Virtual Career Fairs

One major benefit of using a virtual career fair for finding job candidates is the savings to companies and recruiters. Since the career fair is virtual, rather than at a... Read More


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