Sales kickoffs (SKOs) have evolved a lot in the last 5 years. While there are many benefits of virtual sales kickoffs, leading companies continue to look for an edge. SKOs need to be more than just a tradition; they need to show ROI.
"Whatever the size of your organization, a SKO typically represents a relatively significant investment due to travel expenses, meeting expenses, opportunity loss for the sales team, and productivity loss for other attendees. It’s important to make your SKO not only enjoyable but also impactful."
As we barrel toward January, this is the time to ask yourself whether your SKO is simply an event or the beginning of a well honed strategic effort that will continue to propel your sales organization to achieve your objectives for the year.
How you plan your SKO is important, but thinking about how you deliver the message is just as critical. Questions you need to ask when planning an SKO include
You can have good answers to these questions if you stream live and then capture your next SKO. For around 5% of what you spend on your physical SKO, you can answer with confidence:
This all sounds great, but what if you are being asked to reduce your physical SKO budget? If you are decide to stream live and create on-demand sessions, you can greatly reduce the number of individuals that attend the physical event while still giving everyone access to all of the content.
For an even greater savings, you can take the entire keynote presentation and educational content of your SKO and deliver it entirely online, using the budget you have to plan a networking-only physical event. You can use that budget to host regional happy hours, add new sales incentives, or increase the number of people eligible for President’s Club.